Purplex
Purplex

Sector marketing for the built environment

A manufacturer recruiting stockists, a contractor trying to get on a shortlist and an installer filling next month’s diary need different marketing. Find your part of the market and the client work behind our experience in it.

Get a free marketing reviewExplore the approach

A specialist replies within one working day.

Find your part of the market

Most of our clients sit somewhere in the same chain. Products are made, specified and stocked, built into projects, then sold and fitted to homeowners who live with them. The argument changes at every link.

So each sector page starts with the decision your customer is making, then shows the work we’ve done for businesses like yours.

Results in each part of the market

One result from each part of the chain. The sector pages tell each story in full.

  1. Building Products & Materials

    Aquarian Cladding

    41%

    more organic traffic in the first nine months of a website, SEO and trade PR strategy

    Case study
  2. Construction & Contractors

    Plasloc

    74%

    more Google Ads leads, at 27% lower cost per lead

    Case study
  3. Home Improvement

    Lomax + Wood

    75%

    lower Google Ads cost per acquisition than in the previous agency’s period

    Case study
  4. Windows, Doors & Glazing

    Droylsden Glass

    396%

    more verified website contact forms than in the partnership’s first full month

    Case study
  5. Double Glazing Marketing

    Turkington Windows

    2,285%

    more leads over eight years of paid, search, content and social work

    Case study
  6. Energy, Retrofit & Sustainability

    DEKS

    40%

    business growth in the first year of the partnership

    Case study
  7. Property, Housing & Development

    Almeda

    28%

    year-on-year turnover growth during the brand, PR and digital partnership

    Case study

Questions about sector marketing

If your question isn’t here, call 01934 808132 or email [email protected].

Which sectors does Purplex specialise in?

The built environment: building products and materials, construction, property, home improvement, energy and retrofit, and every part of the windows, doors and glazing industry. Most of our clients sell to the trade, to homeowners, or to both.

We sell to the trade and to homeowners. Can you do both?

Yes, and it’s common in this market. A manufacturer often needs installers to stock a range and homeowners to ask for it. We plan the two together, so the trade argument and the consumer one support each other.

How do we start?

With a free marketing review. Tell us where you sit in the market and what needs to change, and a specialist will look at your website, search visibility and campaigns and tell you where we’d begin.

Do you work on projects or ongoing?

Both. A website, a launch or a film can be a project on its own. Search, paid media, PR and social usually work best as ongoing work, measured month by month.

Find out where your enquiries are leaking.

Free marketing review

A specialist looks at how your marketing brings in enquiries and shows you where they’re leaking.

  • The route from your website to an enquiry, on mobile and desktop
  • How customers find you in search, and who they find instead
  • What your campaigns, social and email are bringing in
Get my free marketing review

Talk to a specialist

Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.

01934 808132[email protected]

Sam Cross, Commercial DirectorSean Scott, Growth DirectorEd Frater, Sales Director

A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.

Send us your brief

Tell us about your sector and marketing priorities.

Tell us about your market and the customers you want to reach. We’ll discuss where our experience could help.

Prefer a conversation?01934 808132[email protected]
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