Enquiry
Record what the person wanted and how they found the business, so the campaign can be assessed in context.
Generate more qualified leads
Which enquiries are worth your team’s time? Start with the work you want, the area you serve and what happens after first contact.
Agree which enquiries qualify for your business
Following up an enquiry takes time, even when it goes nowhere. That makes qualification a sensible concern, but a good definition needs to reflect how your business actually sells. An early research enquiry and an unsuitable enquiry are different things.
Reviewing fit and readiness
We review a recent sample with the people handling them. Geography, product or project fit and customer type help establish whether you can serve the opportunity. Timing and the information requested help establish what a useful next conversation might be. The criteria should be clear enough for the team to use consistently.
Choosing what to improve
We then connect that understanding to targeting, landing pages and follow-up. If suitable people arrive but fail to progress, more advertising may not address the cause. Their questions and the sales team’s experience help us decide where to improve the journey.
Review an enquiry all the way through
Fit
Establish whether the area, product and customer requirements match what your business can serve.
Response
Know who owns the enquiry, whether contact was made and what would help the person progress.
Outcome
Connect appointments, quotations and sales to the original enquiry, including useful reasons for loss or later follow-up.
An inexpensive enquiry can still take time to qualify and may never become a customer. Compare lead cost with the appointments, quotations and sales that follow to understand what the acquisition spend is achieving.
Review your lead economics
Timberlook: generating homeowner and trade enquiries
550+
qualified leads a month, on average
- Social
- 350+
- Website
- 200+
Timberlook needed to reach homeowners while supporting trade demand. Its strategy combined the website and search work with paid social, content, PR and email.
Following each source through
The source breakdown explains how different activity contributed to the strategy. It also leaves a useful question for your own business: what happens to each kind of enquiry after it arrives?
We agree the qualification criteria with your team and look for the connection between source, response and outcome. That gives the next investment a stronger basis than treating every completed form as equally valuable.
“Purplex has transformed our marketing.”
Find out where your enquiries are leaking.
Free marketing review
A specialist looks at how your marketing brings in enquiries and shows you where they’re leaking.
- The route from your website to an enquiry, on mobile and desktop
- How customers find you in search, and who they find instead
- What your campaigns, social and email are bringing in
Talk to a specialist
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
Improve your enquiry pipeline.
What work would you like more of, and which enquiries are taking up time without leading anywhere? Both are useful starting points.
01934 808132[email protected]