Priority customers
Identify the customers and opportunities that fit the business, with evidence for choosing them.
Build a growth strategy
A growth target affects margin, capacity and management time. We help you decide which customers and opportunities are worth pursuing, and what the business will need to commit.
Assess the customers and opportunities worth pursuing
A higher sales target doesn’t by itself tell a team what to do differently. The useful discussion is about where the business can win more worthwhile work and what would have to change to make that possible. Existing customer relationships, product strengths and delivery capacity are all part of the answer.
We work with owners and senior teams to examine the opportunity and the assumptions behind it. Sales history may show where you’re already strong; customer conversations can explain why; research can test what you don’t yet know. We give those sources their proper weight before recommending a direction.
Customers, resources and priorities
Your team should be able to use the plan to decide which customers to pursue, approve a piece of work or agree that something can wait. That means clear priorities, a realistic budget and named responsibilities.
The decisions a growth plan should settle
The commercial offer
Agree what you want those customers to buy and which reasons to choose it you can substantiate.
The constraint
Establish where demand, positioning, the sales journey or delivery capacity is limiting progress.
Resources and ownership
Set a realistic sequence, name the people responsible and agree when the evidence will be reviewed.
Dekko: more than a decade of launches and growth
£6m → £25m
Dekko’s revenue growth during the partnership
Dekko wanted to move upmarket. A Residence Collection 9 launch in 2013 began a relationship that went on to create the Räum and Infinity brands, support Dekko’s trade customers and explore new markets. Andrew worked with Kurt Greatrex on the business strategy while the team delivered the campaigns: senior advice that stayed connected to the work.
A strategy earns its place when it helps the team decide what to do next. That can mean improving the proposition before increasing advertising, preparing sales material before a launch or giving an existing strategy the capacity it has been missing. The sequence should follow the business need.
We agree responsibilities and useful measures with your team, then review the work against the purpose of the plan. Evidence may support the original choice or show where the next decision needs to change.
“Purplex and Andrew Scott have been a massive part of that story.”
Find out where your enquiries are leaking.
Free marketing review
A specialist looks at how your marketing brings in enquiries and shows you where they’re leaking.
- The route from your website to an enquiry, on mobile and desktop
- How customers find you in search, and who they find instead
- What your campaigns, social and email are bringing in
Talk to a specialist
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
Tell us about your growth strategy.
Let’s discuss where you want the business to grow and what would need to change to make that possible.
01934 808132[email protected]