Property marketing

A buyer choosing a home, an occupier choosing premises and an owner appointing a facilities business are making different decisions. We build the brand, PR and website around the one your customer is actually making.

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A specialist replies within one working day.

Show occupiers what’s available, and what it’s like

An occupier looking for premises compares size, eaves height, loading, parking and when they can move in, usually with an agent alongside. Put that on one page for every unit, keep it current and make the viewing easy to book.

A homebuyer or a facilities client needs the same care, with a different list of questions.

An availability page for a business park. A site plan shows seven units on either side of an estate road, coloured as available, under offer or let. Unit 4, 5,200 square feet, is selected: a panel lists its eaves height, loading doors, parking and terms, with buttons to book a viewing and download the brochure.

Coffee being prepared in an Almeda-branded cup

Almeda: better known, and winning more contracts

Almeda, a facilities business, wanted to be better known in the South West and nationally after a change of leadership. We brought its identity, website, PR and digital marketing together, so prospective clients could see what it offered and how it was developing.

Award entries gave the PR specific stories to tell. Purplex prepared Almeda’s successful entry for the 2016 IoD Corporate Social Responsibility Award, one of eight major national awards the partnership supported over three years.

year-on-year turnover growth: 28%
new major contracts a year: 10+

**Brady George**Managing Director, Almeda

Read the Almeda story

Marketing for property businesses

Questions about property marketing

If your question isn’t here, call 01934 808132 or email [email protected].

What does a property marketing agency do?

It helps a developer, housebuilder, landlord or property services business explain what it offers to the people deciding: buyers, occupiers, agents or clients. That usually means the brand, the website, PR, and search and social campaigns, all built around that decision.

How do you market a commercial development?

Start with what occupiers and their agents compare: size, specification, loading, parking, location and availability. Put it on a page for every unit, keep it current, then use PR, search and agent marketing to bring people to it.

Do you work with facilities and property services businesses?

Yes. For Almeda, a facilities business, we combined brand, website, PR and digital work, and award entries gave the PR specific stories to tell.

Can you photograph and film our sites?

Yes. Our in-house team photographs and films sites, finished buildings and interiors, including drone footage where it’s permitted, like the aerial film at the top of this page.

Find out where your enquiries are leaking.

Free marketing review

A specialist looks at how your marketing brings in enquiries and shows you where they’re leaking.

The route from your website to an enquiry, on mobile and desktop
How customers find you in search, and who they find instead
What your campaigns, social and email are bringing in

Get my free marketing review

Talk to a specialist

Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.

01934 808132 [email protected]

A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.

Send us your brief

Plan your property marketing.

Tell us about the development, property service or housing offer you want to promote. We’ll discuss the audiences and decisions involved.

Prefer a conversation?01934 808132 [email protected]

Property, Housing & Development