Give the people affected by a business decision clear answers. Develop leadership articles that explain your view of the industry and give readers something specific to learn from.
Tuesday 3 March
12:24
An employee shouldn’t learn about a change of ownership from a trade magazine, and a customer shouldn’t hear it from a competitor. When a business changes hands, leadership or direction, the order people hear the news matters as much as the words.
So we plan the day before we write the press release. Each group hears it from someone it trusts, with the explanation it needs, and the same facts hold wherever someone hears them. What’s decided, what isn’t yet and who answers each question are agreed with you beforehand.
Everyone who works hereFrom the managing director, in person
Existing customersFrom their account manager, by phone
Suppliers and partnersFrom whoever manages the relationship
The trade pressThe press release, as the embargo lifts
An article about investment is worth a reader’s time when a leader explains a decision they’ve actually made: the problem, the options and why they chose one. A reader can test that judgement against their own business. General advice about embracing change gives them nothing to test.
What did you decide, and what was the problem?Gives the article a real subject.
What else could you have done?Shows the judgement, not just the outcome.
What would you tell a business in the same position?Gives the reader something to use.
We interview the contributor, push the argument against the obvious objections and shape it for the publication. The leader reviews every word: their judgement is the substance, and our writing makes it easy to follow.
Elite Business
Analysis · Insight
Andrew Scott, MD of Purplex Marketing and Insight Data
Read the article: Standing still is the fastest way to fall behind, so diversify, Elite Business MagazineWe practise it too. Purplex’s managing director, writing online for Elite Business Magazine.
Caldwell had grown into a broader international business with a total hardware offer, and its customers needed to see one capable partner rather than a set of separate ranges. PR, events and corporate communications told that story alongside its website and product literature.
If your question isn’t here, call 01934 808132 or email [email protected].
As soon as the decision is firm enough to plan around, and well before anything is public. That leaves time to agree what each group needs to know, who tells them and in what order, and to prepare answers to the questions that follow.
We work with a small, named group in your business, keep drafts within it and agree exactly when each audience is told. If you need a confidentiality agreement in place before sharing details, tell us at the first conversation.
A real decision and the reasoning behind it. Readers learn from a leader explaining a problem, the options considered and why they chose one course. General comments about the industry give them much less.
We interview them, draft the article and test the argument, and they review and approve it before it goes anywhere. Their experience and judgement give it substance; we make it clear and find the right publication for it.
Yes, when they’re part of the same change. Employees often need to hear first, so internal messages, briefing notes for managers and answers to likely questions are planned alongside the public announcement.
Send us your next press release or announcement, and we’ll tell you how an editor will read it.
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
Whether it’s a business announcement or an industry issue, we can help leadership explain its position clearly.
01934 808132[email protected]