A buyer needs to understand what a product advantage changes for them. Campaign concepts, advertising and landing pages make that case, with copy, design and production suited to each channel.
The media plan can’t rescue an unconvincing message.
You may have an impressive technical feature, but the customer still needs to understand what it changes. Perhaps it removes an installation problem, opens up a design option or gives a trade partner a stronger offer. We work through that benefit and the evidence with you before developing the concept. There’s room for an ambitious idea when its meaning is clear.
Before the concept
An idea needs different treatment in a trade magazine, a short social film and a campaign page. The magazine gives a reader time to examine the argument; the film needs to establish interest quickly; the page can answer the questions that follow. We develop these versions together so they support the same offer.
We also plan the response: the detail someone will find, the information an enquiry should capture and the person who will continue the conversation.
397new leads from the integrated launch
Creative across print, social and email invited people to register their interest before anything was revealed.
Animation, technical content and PR made the product case once the new system was revealed.
A dedicated campaign page gave interested installers and homeowners somewhere to enquire.
Deciding to work with Purplex after being with our previous agency for a considerable period was daunting. But it turned out to be transformational!
Read the Crittall case studyPlan the launch and its dependencies
A trade reader understands the industry and has time to look. The advert has to earn that time with an argument worth reading.
Caribbean Blinds at Ridgeview Wine Estate
Ridgeview, a vineyard in the South Downs, had invested in Caribbean Blinds’ louvred roof pergolas. We researched and invited home-improvement creators to spend a day there: product demonstrations, plenty of content opportunities and lunch under the Deluxe Outdoor Living Pod.
They’ll always listen to your ideas and weave this into their own to create campaigns that suit your brand, meet your requirements and deliver results.
We develop concepts, copy, art direction, advertising and campaign pages, with production adapted for the agreed channels. Your team or media agency can retain delivery, or Purplex can plan and run the wider campaign. We set out the versions, approvals and handover so everyone knows what’s being made.
If your question isn’t here, call 01934 808132 or email [email protected].
Yes. We can own a defined creative brief or deliver the broader campaign. The scope should make approvals, production responsibilities and measurement explicit.
By what it was meant to change. We agree that at the start, then report attention, response and enquiries separately, so a lot of impressions is never mistaken for a lot of leads.
We can. Paid social, search, email and trade press can all be planned and bought by our specialists, or we can hand finished creative to your media agency with the versions and sizes they need.
Find out whether your brand gives customers a clear reason to choose you.
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
Have a campaign in mind? Tell us what you’re promoting and who you want to reach. We can work through the idea with you.
01934 808132[email protected]We develop concepts, copy, art direction, advertising and campaign pages, with production adapted for the agreed channels. Your team or media agency can retain delivery, or Purplex can plan and run the wider campaign. We set out the versions, approvals and handover so everyone knows what’s being made.
Yes. We can own a defined creative brief or deliver the broader campaign. The scope should make approvals, production responsibilities and measurement explicit.
