Put your products, offers and completed work in front of potential customers. We create and manage paid social, display and retargeting campaigns to help you attract enquiries.
Most people don’t enquire the first time they see your business. A homeowner planning a new driveway, or an installer weighing up a new supplier, will look, leave and come back, often more than once.
Paid social puts your work in front of the right people in the first place. Display advertising introduces your business across relevant websites and apps. Retargeting brings your adverts back to people who’ve already visited your website, with something more useful each time, and stops once they’ve enquired.
Two weeks between a first look and an enquiry
Merrow Driveways lays resin driveways and patios
Day 1Monday 19:52Instagram advert
Start with your work. A finished job in a nearby town shows what you do and where you do it.
Day 1Monday 19:53Website visit
Most people look and leave. That visit is what lets your next adverts follow up with something more useful.
Day 4Thursday 12:31Facebook advert
Answer the next question they’re likely to have, rather than repeating the first advert.
Day 7Sunday 09:14Display advert on a news website
A real customer’s words give them a reason to trust you with a big job at their home.
Day 10Wednesday 21:06Instagram Story advert
When they’ve seen the work, the options and the proof, make the next step easy.
Day 11Thursday 07:48Enquiry
The enquiry arrives with the colours and finish they’ve already looked at, so your sales team starts the conversation further on.
Day 12 to 14Friday 18:40Adverts stop
Once someone has enquired, keeping them in the audience wastes budget and irritates a new customer. Where your platforms, data and permissions allow, they’re excluded.
Each advert answers the next question a customer is likely to have. Once they’ve enquired, the adverts stop and your team takes over.
Plan your campaign with usBrindle Heating makes underfloor heating sold to the trade
Day 1Monday 07:12LinkedIn video advert
Lead with what matters to an installer: time on site, and fewer reasons to go back.
Day 2Tuesday 20:34Website visit
An installer researching your product is a valuable audience. Their visit tells your next adverts what to say.
Day 5Friday 06:58Facebook advert
Show them it’s easy to buy: the price, where to get it and how quickly.
Day 8Monday 12:42Display advert on a trade news website
Installers trust other installers. A peer’s experience answers the doubt a brochure can’t.
Day 11Thursday 17:25LinkedIn advert
A reason to commit: training, warranty backing and homeowner leads from your website.
Day 12Friday 07:05Trade account application
The account arrives knowing which products they looked at and which scheme interested them, ready for your trade team.
Day 13 to 14Saturday 09:30Adverts stop
Selling adverts stop. From here, email and account management keep the relationship going.
Each advert answers the next question a customer is likely to have. Once they’ve enquired, the adverts stop and your team takes over.
Plan your campaign with us
Homestyle Windows is a retail window and door installer with ambitious growth plans. It needed a stronger paid media strategy to bring in more good-quality leads.
Purplex took responsibility for the paid media plan: consultancy, paid social advertising and creative design, aimed at affluent homeowners across South East England.
500+ leads a month since Purplex took on the plan.
870+ leads in a traditionally quiet month.
Plan your next campaign with us“With Purplex, we feel supported and confident in our marketing strategy.”
Your advertising needs to give people a reason to choose you over another supplier. We’d rather show the detail of a great installation or demonstrate a product advantage than rely on a stock photo and a vague promise.
Instead of “Quality you can trust”
Show the finished job.
Instead of “Precision engineered”
Show how it’s made.
Instead of “A team you can rely on”
Show the people behind it.
You get the adverts and the people to run them in one place.
Copy, design and video are made alongside the targeting and campaign management, so you’re not coordinating separate suppliers or briefing the same idea twice.
Social media content and videoYour campaign is planned around the business you want to win: the products or services you’re promoting, the areas you cover and the customers you can help. Your targeting, creative and offer all need to make sense to those people.
Our creative and website teams carry that through after the click, showing your products and completed work clearly and giving customers the confidence to enquire. What matters is the opportunities your campaign creates, not how many names it collects.
Landing pages for campaignsSales and marketing supportAnalytics and measurement
Your campaign starts with what you want to sell, who you want to reach and why those customers should pick you over the alternatives.
Your adverts are written, designed and filmed by our creative team, then tested against each other, so the response decides which ideas get more of your budget.
You’ll see where your spend is producing a worthwhile response and where the campaign needs to change, within the budget you’ve agreed.
You’ll know what each enquiry costs. Tell us which ones turned into work, and the targeting and creative get sharper.
If your question isn’t here, call or email and ask us directly.
Paid social lets you buy advertising space and select an audience for your campaign, including people who don’t follow your business. Organic social covers the content you publish through your own accounts. We handle either or both.
Yes. Our creative, content, video and paid-media specialists develop your adverts and manage your campaign. If you already have good creative, we’ll look at using or adapting it.
Retargeting keeps your business visible to people who have already visited your website. Your adverts might show them completed work, product information or an offer that encourages them to return. Suitability depends on your audience size, platforms and the data and permissions available.
We advertise across Facebook, Instagram, TikTok and LinkedIn, alongside display advertising and retargeting across other websites and apps. The mix depends on who you’re trying to reach. Homeowners and trade buyers don’t always spend their time in the same places.
Paid social reaches people as soon as a campaign goes live, but the first weeks show which audiences, adverts and offers bring the right response. We review that early activity closely and adjust before putting more budget behind what’s working.
See whether your adverts reach the right people with a reason to act.
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
Tell us what you want to promote and the customers you want to reach. Let us know whether you need help with an existing campaign or are planning something new.
