Let customers choose, book and pay online, with prices and availability the business can honour. Plan the order information and system connections your team needs to fulfil each purchase.
A website can take an order in a minute. The work it creates inside your business takes longer, and that’s the half that’s easy to forget when the project starts with a template and a payment button.
We design both halves together: what the customer chooses, sees and pays for, and what your team receives so it can deliver. Before a customer reaches checkout, they need to know what they’re buying and whether it suits them. Once they’ve paid, your team needs the order in a form it can use.
What the customer does
What your team receives
The order arrives with size, address, access notes and permit needs. Areas you don’t serve are turned away before payment.
The booking lands in the diary against real capacity, not a promise somebody has to keep later.
Payment is matched to the order for the accounts, and the driver’s run and collection are scheduled.
Skip hire and waste management, South West
Towens wanted builders and homeowners across the South West to arrange a skip without waiting for a phone call. The new website lets them choose a skip, book a date and pay online at any hour, with each order passed into the CRM so the team has what it needs to deliver.
Alongside the website, Purplex refreshed Towens’ long-established brand without losing what customers already recognised, then ran the SEO that brought people to the new site. For a service business considering online sales, it shows the three things to resolve together: the customer’s choice, the booking and payment, and the information passed into the business.
£86,000+in online skip-hire salesIn the first six months after the website launched.
Read the Towens case study“Partnering with Purplex has been a good call. Thanks to their experience and in-depth industry knowledge the team really understands our business – and the results back that up.”
Variants, trade prices and delivery terms can change a product decision. For a service, location, dates and capacity may decide whether the order can be accepted at all. We map those choices with you before choosing the platform and designing the purchase, so the website only offers what the business can reliably deliver.
Once people begin using the site, product interest and checkout progress show where the purchase gets difficult. Customer questions and feedback from fulfilment add the explanation a report can’t always provide. We use those sources to choose the next improvements, with search, campaign and conversion specialists available where the sales objective needs them. As the range or operation changes, the store needs attention to stay accurate and useful.
If your question isn’t here, call 01934 808132 or email [email protected].
The one that fits your products, prices and systems. We work through how you sell, the integrations you need and who’ll run the store day to day before recommending a platform, rather than starting from a favourite.
Often, yes. Account pricing, minimum quantities and credit terms depend on the platform and where your prices are held today. We check that early, because it shapes the whole build.
Yes. Dates, locations and capacity can be built into the journey, so customers only book what you can deliver. Towens customers choose a skip, pick a date and pay in one go.
Wherever your team needs them: your CRM, accounts or fulfilment system. We agree what the customer receives, where the order goes and how exceptions are handled, such as a postcode you don’t cover or an item that’s out of stock.
Yes. Support, updates and planned improvements are agreed separately from the build, so you know what’s included and what would be scoped as new work.
Find out where your website loses the people it should be winning.
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
What can customers buy or book, and what happens after payment? Your products, delivery rules and existing systems determine the shape of the project.
01934 808132[email protected]