Marketing guides

Use these guides to review lead quality, plan a product launch, improve technical website content or choose an agency. Each gives you specific questions to work through with your team.

Enquiry quality
Cost per opportunity
Sales follow-up

Updated guide · 22 September 2026

Lead generation: enquiry quality, acquisition cost and follow-up

Before increasing lead-generation spend, check which enquiries fit the work you want and what happens after they arrive. This guide helps marketing and sales teams review customer fit, campaign cost, response and follow-up together.

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Technical foundations
Useful expertise
Search visibility

Guide · 22 September 2026

SEO and AI search for technical products and specialist services

A technical buyer needs to check whether a product suits the application, inspect the evidence and reach someone who can answer the remaining question. This guide shows how product pages, documents, project examples and contact routes can support that research in search and on the website.

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Audience
Evidence
Next action

Practical guide · 22 September 2026

Product launch planning for manufacturers and suppliers

Specifiers, merchants, installers and homeowners need different reasons and information before choosing a new product. Plan when each audience needs to hear from you, what evidence they need and who will handle the response.

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Business understanding
Delivery ownership
Measures of success

Practical guide · 22 September 2026

Choosing a marketing agency: strategy, expertise and handover

Before choosing an agency, test how it understands your business, explains a recommendation and takes responsibility for delivery. Use client work, reference conversations and a clear handover plan to judge what the relationship will mean for your team.

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Find out where your enquiries are leaking.

Free marketing review

A specialist looks at how your marketing brings in enquiries and shows you where they’re leaking.

The route from your website to an enquiry, on mobile and desktop
How customers find you in search, and who they find instead
What your campaigns, social and email are bringing in

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Talk to a specialist

Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.

01934 808132 [email protected]

A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.

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What should change for your business?

Give us the business objective and what needs to change.

01934 808132 [email protected]