Purplex
Purplex

Video production
& animation

Customers can watch a mechanism work, follow a manufacturing process or hear about a completed project. Product films, interviews and animation make that detail accessible.

Get a free brand reviewExplore the approach

A specialist replies within one working day.

A good film starts with an editorial decision

Other subjects need an expert to talk through a decision, or animation to reveal something a camera can’t show. We consider what the viewer needs to learn before choosing the format, then develop the story and visual approach around that task.

  1. Show the skill

    JM Bower

    Close observation of timber preparation and joinery makes the craft visible. The process becomes a reason to choose the business.

  2. Show the people

    Purplex

    Our own studio film. Real colleagues at work give a visitor a sense of the people before they meet them.

  3. Match the audience

    InBody at GYMBOX

    A fitness setting calls for movement and a much faster rhythm. The edit follows the subject, not a house style.

A customer interview

Let your customer say it

A customer explaining why they chose you is more convincing than anything you can say about yourself. Few people have been interviewed before, so we plan the questions, put them at ease and let them talk.

You guys really get to know us, and so the relationship has really blossomed through that.

Shauna BrettMarketing Manager, Emerald Windows and Doors

Scripts, locations and filming

Filming has to fit around a real business. A factory still has work to do, an installation needs access and the expert on camera may never have been interviewed before.

  • A Purplex cinema camera rigged with a monitor and microphone
  • A Purplex camera operator framing a product film in a showroom
  • The Purplex camera crew recording the fitting of an XtremeDoor at a home, in 2016

We plan the locations, questions, contributors, coverage and sound with those realities in mind. Product accuracy and permissions are settled before filming. On the day, we give people direction and time to explain, while keeping track of the answers and detail the edit will need.

Editing, captions and social versions

It helps to know where a film will appear before anyone picks up a camera. A website story, an event screen and a portrait social edit may need different framing, lengths and sound. We agree those outputs in the brief, then capture enough material for each to make sense in its own setting. Editing, graphics and captions bring the explanation together. The shorter versions should give the viewer a useful point, even if they never watch the main film.

  1. 16:9Website filmThe full story, on your site and at events
  2. 1:1Social cutOne point, made fast, in the feed
  3. 9:16Vertical storyFull screen on a phone

Video production scope

Our team delivers scripting, storyboarding, location filming, interviews, editing, sound, motion graphics and animation. We agree the audience, outputs and usage with you, then organise production around them. Photography can be included in the same production plan, with enough time allocated to do both properly.

What you can expect

  • Creative development and scripting
  • Location filming and interviews
  • Product and brand films
  • Motion graphics and animation
  • Editing, sound and channel versions

Questions about film

If your question isn’t here, call 01934 808132 or email [email protected].

Where do you film?

Wherever the story is: your factory, a showroom, a finished installation or a customer’s home, with their permission. We also have a recording studio at Unit 200 for interviews and talking-head films.

Do you write the script?

Yes, or we plan the questions if it’s an interview. Product facts, claims and permissions are agreed with you before filming, so nothing has to be fixed in the edit.

Will we get versions for social media?

If you need them, we plan them in the brief. Different lengths and shapes need different coverage on the day, so it’s much easier to shoot for them than to cut them out later.

Can you add captions and graphics?

Yes. Captions, titles, motion graphics and animation are part of the edit. Most social video is watched without sound, so we recommend captions on anything with speech.

Give customers a clearer reason to choose you.

Free brand review

Find out whether your brand gives customers a clear reason to choose you.

  • How you come across next to the competitors customers compare you with
  • Whether your website, literature and adverts tell the same story
  • The photography, film and evidence that would make your work more convincing
Get my free brand review

Talk to a specialist

Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.

01934 808132[email protected]

Sam Cross, Commercial DirectorSean Scott, Growth DirectorEd Frater, Sales Director

A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.

Send us your brief

Tell us about your film.

Let us know what you’d like people to see or understand. We can advise on the filming, animation and edits you’ll need.

01934 808132[email protected]
Scope & practical questions

Video production scope

Our team delivers scripting, storyboarding, location filming, interviews, editing, sound, motion graphics and animation. We agree the audience, outputs and usage with you, then organise production around them. Photography can be included in the same production plan, with enough time allocated to do both properly.

  • Creative development and scripting
  • Location filming and interviews
  • Product and brand films
  • Motion graphics and animation
  • Editing, sound and channel versions

Can one shoot support several channels?

Often, yes, if we plan for it before filming. Different framing, answers and cutaways may be needed for a website film, short social edits and trade media. We agree the outputs and rights in the brief.

Your brief

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