Choose awards and events that suit the business you want to build. Give judges evidence they can assess, guests a reason to attend and partners a clear basis for working together.
Shelforce makes windows, doors and fire doors for local authority building projects in the West Midlands. Of its 30 employees, 75% have a disability, and ten years earlier the business had been close to closure.
Purplex had been writing Shelforce’s PR and award entries for more than five years. For the King’s Award, its content writer and PR specialist attended a King’s Award training day, then shaped an application of more than 7,000 words around the people and the evidence. When the news broke, a press strategy was ready to go with it.
The team at Purplex has truly become a part of the Shelforce family and I honestly don’t believe we would have considered entering this award if it wasn’t for them.
A show stand or a product day reaches the people in the room. Captured on film and in photographs, it keeps working afterwards: on social media, on your website and in the trade press.
Managing director Stuart Dantzic introduces the Classic Lite Pod on the stand at ExCeL London.
Caribbean Blinds makes louvred roof pergolas, and Ridgeview, a vineyard in the South Downs, had invested in them. So the event happened there: home improvement creators chosen through research, product demonstrations, and lunch under the Deluxe Outdoor Living Pod.
Plan a product event backwards from what guests should be able to show afterwards. Here, that was the product in use, in a setting worth photographing, with the people who could explain it on hand.
Purplex was responsible for organising everything from the concept of the event to the execution and it was seamless – I just had to turn up on the day.
Before you announce a partnership, agree what each business brings, who approves what and who answers the questions it creates. Then the joint message, photography and coverage go out together, and the invitation says only what both of you can deliver.
Edgetech’s long-standing relationship with Padiham Glass, and Padiham’s investment in IGU automation, became a story for the trade. The published account records 19 pieces of coverage across print, online and social.
Wavin UK partnered with Maria Coulter, the Construction Coach, on a series of videos about three of the industry’s biggest challenges: sustainability, risk and profit. Both names appear on every film.
Purplex was appointed to launch the inaugural awards. The first ceremony, at Cadbury House on 26 September 2013, was hosted by Sir Ranulph Fiennes. More than 600 people asked for tickets to an evening planned for 300, and it sold out two months ahead.
Purplex and Insight Data jointly organised the first Glazing Summit. Around 400 industry leaders attended, and Mark Allen Group acquired the event in 2023.
If your question isn’t here, call 01934 808132 or email [email protected].
When the category fits something you can prove. A shortlisting or win gives customers and recruits a reason to look at your business again, and gathering the evidence produces material you’ll use elsewhere. Entering everything, or entering without the evidence, rarely repays the time.
Yes. We read the criteria, gather the evidence with your team, interview the people involved and write the entry, then plan the announcement for a shortlisting or a win. Shelforce’s King’s Award entry ran to more than 7,000 words.
No. Judges decide. A well-evidenced entry gives your business its best chance, and the evidence you gather is useful whatever the result.
Yes, from product events for customers and creators to industry occasions. We were appointed to launch the inaugural Business Leader Awards in 2013 and, with Insight Data, organised the first Glazing Summit in 2018. For each event we agree what guests should understand afterwards, who demonstrates what and how the follow-up works.
Agree what each business supplies, who approves what and how enquiries will be handled before anything is announced. Then the joint message, photography and coverage can go out together, and both businesses can deliver what the announcement describes.
Send us your next press release or announcement, and we’ll tell you how an editor will read it.
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
Have an award, event or partnership in mind? Tell us about the opportunity and we’ll discuss how to make the most of it.
01934 808132[email protected]
