Windows, doors & glazing marketing

An installer weighing up a new fabricator needs a different argument from a homeowner choosing replacement windows. We know how the glazing supply chain buys, from systems companies and processors to the business fitting the frame.

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A specialist replies within one working day.

Find your part of the glazing industry

A systems company sells through fabricators, a fabricator sells through installers, and an installer sells to a homeowner who may never hear of either. The argument changes at every link, and so does the marketing.

Crittall steel windows and doors in a Marlow home interior

Crittall steel windows on Adelaide House, London

Crittall Windows

Crittall: one brand, two audiences, 397 new leads

Crittall’s marketing combines national B2B work for installers, architects and specifiers with B2C work for homeowners. Its 2024 launch tackled a doubt both audiences shared, how well steel performs thermally, with technical content, creative and a clear route to enquire.

The website has separate homeowner and commercial sections, so each audience finds its own questions answered first.

new leads from the launch: 397
campaign impressions: 170,000+

Read the Crittall story

We helped start the Glazing Summit

Purplex and Insight Data jointly organised the first Glazing Summit in 2018, bringing industry leaders together to discuss technology, products and business strategy. Around 400 people attended. Mark Allen Group acquired the event in 2023.

Events and partnerships

Questions about glazing marketing

If your question isn’t here, call 01934 808132 or email [email protected].

Do you only work with glazing businesses?

No, but much of our experience is here: systems companies, fabricators, glass processors, IGU makers and installers. We also work across building products, construction, property and home improvement.

We sell to installers and to homeowners. Which should come first?

Usually the trade, because installers decide which products homeowners are offered. But homeowners asking for your product by name make you easier to stock, so most of our manufacturing clients do both, with separate routes on one website.

What is the Glazing Summit?

An industry event for glazing leaders. Purplex and Insight Data jointly organised the first one in 2018, and Mark Allen Group acquired it in 2023.

How do you measure marketing for a glazing business?

By the measure that matches the sale: trade accounts opened, specifications won, qualified homeowner leads, appointments and sales. Impressions and traffic help explain the result; they aren’t the result.

Find out where your enquiries are leaking.

Free marketing review

A specialist looks at how your marketing brings in enquiries and shows you where they’re leaking.

The route from your website to an enquiry, on mobile and desktop
How customers find you in search, and who they find instead
What your campaigns, social and email are bringing in

Get my free marketing review

Talk to a specialist

Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.

01934 808132 [email protected]

A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.

Send us your brief

Tell us about your glazing marketing priorities.

We work with businesses at different stages of the glazing supply chain. Tell us where you fit and what you’d like to achieve.

Prefer a conversation?01934 808132 [email protected]

Windows, Doors & Glazing