Encourage enquiries and repeat business with emails relevant to your customers. We write, design and manage your campaigns and automated follow-ups.
Your customers may be buying elsewhere simply because they don’t know you offer what they need. Email gives you a way to introduce related products and services, encourage repeat orders and keep in touch between purchases. For prospective customers, it answers questions and gives them a reason to enquire.
Each campaign is written and designed around the products and services you want to sell, with different messages for different customers. A merchant, an installer and a homeowner shouldn’t get the same email.
Your email arrives between a delivery slot and a statement. It has one subject line to show it’s worth opening.
MerchantBranch manager, builders’ merchant
InstallerLandscaper and decking installer
HomeownerPlanning a new garden
You can keep in touch with interested customers without sending every message by hand. Automation delivers a requested guide, follows up an enquiry or shares relevant information over time. The skill is in the decisions around the emails: what to send next, and when to stop.
We plan the sequence, write your emails and set them up in your platform. What’s possible depends on your data, permissions and the features your platform supports, so we review those before recommending how to time messages, respond to replies or purchases and exclude people who’ve unsubscribed.
Someone downloads your guide
Straight away: The guide they asked for
Day 3: A project like theirs
Day 7: Answers to the usual questions
Reads and clicks: More useful follow-ups, based on what interested them
Doesn’t open: A couple of reminders, then it stops
Replies or asks for a quote: A person takes over
Unsubscribes: Removed from every list and sequence
DEKS makes and distributes roofing, drainage, solar and plumbing products, sold through merchants and retailers. Its Managing Director, Ollie Janes, was trying to run the company’s social media himself while focusing on growth.
Purplex took that on first, then built a wider strategy for builders’ merchants and installers: social media, digital advertising, creative work and email to the trade decision-makers DEKS needed to reach.
40%business growth for DEKS in the first year of the integrated partnership.
Read the DEKS partnership“Anyone who works with us really has to know the sector and Purplex are perfectly well-positioned in that respect.”
When someone clicks through from your email, they should land on the product, offer or information that interested them. The email and the page it leads to are planned together, so customers can find out more and contact you without searching your website again.
Our support covers individual campaigns, ongoing email activity and reviews of what your readers respond to. Open rates alone don’t tell you much; these do.
Your inbox, the week after a send
If your question isn’t here, call or email and ask us directly.
Usually, yes. We look at your current platform and database before recommending changes, and you may be able to do a lot more with the tools you already have. Automation and integration options depend on their capabilities and the data available.
It sends information and keeps in touch between conversations, but it can’t deal with every customer question. A quotation request or technical enquiry may need a personal response. We help you plan where automated messages are useful and where direct contact is more appropriate.
We review clicks, replies, enquiries and unsubscribes alongside open rates, looking at what each campaign was intended to achieve. A message that encourages repeat orders needs a different assessment from an event invitation or a product update.
It depends on who they are and how you got their details. The rules for emailing businesses differ from those for individual consumers, and both need a clear way to opt out. We’ll check how your lists were built before we plan campaigns, and we won’t send anything that puts your reputation or your sender address at risk.
As often as you have something worth reading. A merchant might welcome a monthly product update; a homeowner who requested a brochure needs a short sequence and then a pause. Unsubscribes and replies tell you quickly whether the rhythm is right.
Find out whether your emails are reaching people, and what happens when they do.
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
Tell us who you want to contact, the platform you use and what you’d like your email marketing to achieve.
