Digital
PR

Help relevant readers discover your expertise beyond your own website. Digital PR gives them a reason to explore it through specialist online coverage, with a clear route to the information behind the story.

Get a free press release review Explore the approach

A specialist replies within one working day.

When people ask AI about your field, it repeats what’s been published

AI assistants and search engines answer questions with what respected sites have already published. When a trade title carries your specialist’s explanation, that explanation is what the next person who asks gets told.

Nobody can promise an AI tool will cite you. We make sure there’s accurate, useful coverage for it to find.

Groundworks WeeklyTechnical

Why channel drains fail on new estates

Most failures start with the wrong load class for the road, not with the drain itself.

Priya Shah, technical manager, Northfield Drainage4 March

Priya Shah has spent 18 years investigating drainage failures on new housing developments. In most of the cases she’s called to, the channel was specified for light loads, then driven over by delivery lorries before the road was finished.

Her advice to site managers: check the load class against the finished road, not the plans.

Why do channel drains keep failing on new housing estates?

The most common cause is the wrong load class. Drains specified for light loads are often driven over by construction traffic before the road is finished.¹

Priya Shah, technical manager at Northfield Drainage, recommends checking the load class against the finished road rather than the plans.¹²

Sources

Groundworks WeeklyWhy channel drains fail on new estates1
Northfield DrainageChoosing the load class for estate roads2
Housebuilding forumChannel drains cracking after handover?3

your specialist, named and quotedtold to the next person who asksthe article it learned from

Wavin UK: research that gave plumbers something to talk about

For Wavin UK’s #PipeUp campaign, Purplex surveyed plumbers about the biggest challenges they faced, then put the results in front of plumbing influencers on camera. Their discussions became short videos for Facebook and Instagram.

total reach: 163,000+
total engagements: 135,000+

Their in depth planning and careful organisation of the whole project really helped take the pressure off me and ensured the filming ran smoothly.

Ceri HeathcoteOnline Content Marketing Manager, Wavin UK

Read the Wavin UK story

Purplex colleagues working at laptops around a meeting table

The Building Products article “Digital marketing campaign helps fire door specialist achieve remarkable growth” by Martyn East, 28 November 2024, with a photograph of Fire Doors Complete training

Online coverage should lead readers somewhere useful

Someone reading about your business online is one tap from finding out more. If that tap lands on your homepage, many people give up. The page they reach should carry on the story they were reading.

The articleExplains the subject and names your specialist.
The linkPoints to the page about that subject, not your homepage.
The pageGoes deeper: the application, the products and the evidence.
The questionLets a reader ask your specialist something specific.

Read the Fire Doors Complete story The article in Building Products

Read the coverage before you count anything

Once a piece is live we check it reads right, then follow the readers it sent. Those answers decide what comes next: develop the subject, improve the page readers arrive on, or take the next story to a different publication.

Is it accurate?The technical point survived the edit.
Is your contribution clear?Your specialist is named and quoted.
Did it reach the right readers?The title is read by people who specify or buy.
Where did readers go?Visits from the article landed on the subject page.
What did they do there?They read on, downloaded the guide or asked a question.
Did it earn a link or citation?Recorded where it exists. Never promised.

SEO and AI search Tracking and reporting

Questions about digital PR

If your question isn’t here, call 01934 808132 or email [email protected].

Will digital PR improve our search rankings?

It can support them, but nobody can promise it. Coverage on respected sites puts your expertise where readers, search engines and AI-generated answers can find it, and it can bring visits and links. Rankings still depend on your own website, its content and its SEO, and digital PR doesn’t replace them.

Do you guarantee links?

No. Publishers decide whether to link, and many don’t. We record relevant links and citations where they exist, but we judge the work on whether the coverage reached and helped the right readers.

Do we need original research?

Not always. A specialist’s clear answer to a question your customers keep asking can be enough. Research earns attention when it tells the market something it didn’t know, and when the method and limits are clear enough for an editor to trust.

How is digital PR different from media relations?

They overlap. Media relations covers your relationships with the trade press, in print and online. Digital PR concentrates on online publications and on what happens after someone reads: where they go, what they find on your website and whether they get in touch.

How do you measure digital PR?

We read the coverage first, then look at referral visits, what those visitors did on your website and any links or citations. Those findings decide whether to develop the subject, improve the page readers arrive on or try a different publication.

Turn what your specialists know into coverage.

Free press release review

Send us your next press release or announcement, and we’ll tell you how an editor will read it.

Whether the news line holds up for the publications you want
The evidence, photography and spokesperson an editor will ask for
Which titles would want it, and in what form

Get my free press release review

Talk to a specialist

Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.

01934 808132 [email protected]

A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.

Send us your brief

Plan your digital PR.

Your research, experience or technical knowledge may be useful to a wider audience. We can help identify a story publishers would consider.

01934 808132 [email protected]