Research and video production for Wavin’s #PipeUp series
Wavin's #PipeUp series gave plumbers a discussion shaped by their own trade concerns. A plumber survey informed the topics, contributors brought first-hand experience, and the recorded conversations became branded clips for Wavin's social channels.
campaign engagements
Across the #PipeUp series, alongside 163,000+ total reach and 10,000+ video plays.
Research with plumbers.
A survey of plumbers helped identify the issues the series would cover. That gave the production a basis in the audience’s own concerns and provided specific topics for the contributors to discuss.
The contributors could respond from their own experience. Preparation established what the conversation needed to cover, while leaving room for the trade perspective and reactions that made it worth watching.
Planning and filming the PipeUp series.
We selected the contributors, planned the discussions and organised the recording.
Wavin’s Ceri Heathcote credited the planning and organisation with taking pressure off her and helping filming run smoothly.
Distributing the films and supporting content.
We edited the recordings into branded soundbites for Facebook, Instagram and other channels. Individual contributions could then be used beyond the original discussion, giving Wavin a series of pieces to share with its audience.
Across the campaign, Wavin reported reach of 163,000+, alongside 135,000+ engagements and 10,000+ video plays.
“Their in depth planning and careful organisation of the whole project really helped take the pressure off me and ensured the filming ran smoothly.”
Find out which posts are worth the time.
Free social media review
Find out which of your channels and posts are worth the time they take.
- Whether you’re on the channels your customers use
- Your content mix and how often you post
- What gets a response, and what doesn’t
Talk to a specialist
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
What should change for your business?
Have a subject your trade audience would want to discuss? We can help develop the idea and bring the right contributors into it.
01934 808132[email protected]Next case study
Social media and trade marketing for DEKS
Take the practical marketing burden off a stretched managing director while building a more consistent strategy for merchants and installers.