Purplex
Purplex

PPC &
paid search.

Reach people searching for what you sell. We manage your paid-search campaigns to help you attract suitable enquiries and make better use of your advertising budget.

Get a free Google Ads reviewSee the acquisition-cost result

A specialist replies within one working day.

Target your budget at the work you want

If you only fit new roofs, you shouldn’t be paying for repair enquiries. If you sell through merchants, you don’t want clicks from DIY shoppers who’ll never open a trade account. Many Google Ads accounts pick up searches like these, and the cost adds up quietly.

We look for that waste in your account, including irrelevant searches and locations you don’t serve, and put more of your budget behind the work you actually want to win.

new roof cost bristol

Sponsored

CClaverton Roofingclavertonroofing.co.uk

New Roofs in Bristol and Bath | Fixed-Price Quotes

Roof replacements by our own team. Free survey and a written, fixed quote within two days.

Worth paying forSomeone pricing exactly the job you do.

roof leak repair bristol

Sponsored

CClaverton Roofingclavertonroofing.co.uk

New Roofs in Bristol and Bath | Fixed-Price Quotes

Roof replacements by our own team. Free survey and a written, fixed quote within two days.

ExcludedYou don’t do repairs, so every click here is money spent on nothing.

Searches like these are excluded, so the budget goes on the work you want.

  • roof leak repairyou don’t do repairs
  • roofer jobs bristoljob hunters
  • roofers cardiffoutside your area
  • how to replace roof tilesDIY

Lomax + Wood: a Google Ads account rebuilt around intent

Lomax + Wood makes premium timber windows, doors and orangeries. Its previous Google Ads account reported strong headline figures, but they weren’t turning into real enquiries. Irrelevant targeting and unmonitored Performance Max campaigns were producing impressions and clicks with few buyers among them.

What changed in the account

  • Every campaign rebuilt around clear search intent.
  • Irrelevant targeting removed and unfocused Performance Max activity paused.
  • Keyword groups tightened, match types improved and negative keyword lists introduced.
  • The account refined throughout the year that followed.
Lomax + Wood timber windows and doors at a Cambridgeshire country home

Cost per acquisition fell from £269.29 to £68.61, a 75% reduction, while spend went down.

Previous agency1 October 2023 to 30 September 2024

Conversions
187
Spend
£50,358.51
Cost per acquisition
£269.29

Purplex1 November 2024 to 11 November 2025

Conversions
622
Spend
£42,720.20
Cost per acquisition
£68.61
Each dot is one conversion: the previous agency’s year against Purplex’s first year.

Adverts and the landing pages behind them

What people see after they click matters as much as the click. Your advert and landing page should explain the same offer, with relevant work, product information and a straightforward way to enquire.

Your PPC team has Purplex’s writers, designers and website specialists behind it, so the advert and the page it leads to improve together, without you coordinating separate suppliers.

Landing pages for campaign enquiries
Plasloc site hoarding at Kew Bridge West

Plasloc: Google Ads for construction hoarding

Plasloc supplies hoarding for construction and infrastructure projects, including airports, rail, hospitals and universities. It was struggling to get traffic to its website, let alone leads. Alongside a new website, SEO, PR and social media, the Purplex PPC team took over its paid advertising.

Its Google Ads campaigns produced 74% more leads at a 27% lower cost per lead.

“Purplex industry knowledge comes through in everything they do.”

Leigh MatthewsDirector, Plasloc
Read the Plasloc case study

Paid search alongside SEO

Paid search reaches people who are ready to act now, and it stops the moment the budget does. SEO builds visibility you don’t pay for by the click, but it takes longer. Most businesses need some of both, in proportions that change as the search work starts to pay off.

Turkington Windows needed traction online quickly. Paid advertising and a simpler online quotation journey brought in ready-to-order traffic first. SEO and content then built the long-term visibility, alongside social media advertising.

new roof bristol

Sponsored

CClaverton Roofingclavertonroofing.co.uk

New Roofs in Bristol and Bath | Fixed-Price Quotes

Roof replacements by our own team. Free survey and a written, fixed quote within two days.

Paid searchThere from the day the campaign goes live. You pay for each click, and it stops when the budget does.

CClaverton Roofingclavertonroofing.co.uk › new-roofs

New roofs in Bristol: costs, materials and how long it takes

What a new roof costs in Bristol, which tiles suit your house and what happens on the day. Fixed-price quotes from our own team.

SEOTakes months to earn. You don’t pay per click, and it keeps working when you stop spending.

most businesses need both

2,285% more leads over eight years, from an integrated strategy of consultancy, content, SEO, paid search and social media advertising.

Taking over and managing your PPC account

Changing agency can feel risky when your campaigns are live and your enquiries depend on them. So we start with your existing account and your history, and discuss where you need more support. That could mean better targeting, better adverts and landing pages, or day-to-day management of the whole account.

Your account history shows what’s already been tried. We look at your campaigns and tracking before recommending changes, then manage and refine your advertising around its performance and your priorities.

Talk to us about switching agency

What an existing-account review covers

  • Who has access to your account and your data.
  • How your campaigns are organised and where the budget goes.
  • What your conversion tracking records: telephone enquiries, form submissions, online sales or other actions.
  • Whether your adverts reflect your current products, service areas and offers.
  • Landing pages that are out of date, and searches for work you no longer provide.

You’ll know what’s worth keeping, what to change and what needs a closer look, and the figures in your reports will mean what you think they mean.

Questions about PPC management

If your question isn’t here, call or email and ask us directly.

01934 808132[email protected]

Can you take over an existing account?

Yes. We review your campaigns, account access and tracking, then discuss the handover and the support you need. Your existing performance history helps us identify useful activity to retain and issues to investigate.

Is advertising spend included in your management fee?

They’re separate. Your advertising spend goes to the platform, and our management fee covers the work on your account. You’ll see both clearly when we agree the scope and budget.

Do you optimise for leads or sales?

That depends on your business and what your tracking can reliably record. For an enquiry-led business, we look at the cost and suitability of the responses. For an online shop, sales can provide a more direct measure. Reliable sales information, where available, can also inform your campaign review.

Do you use Performance Max campaigns?

Where they suit your business and your tracking is reliable. Performance Max decides where your adverts appear across Google, so it needs accurate conversion data and close monitoring. We’ll tell you whether it’s right for your account and keep a close eye on what it’s buying.

How do you know which enquiries came from your adverts?

From your conversion tracking, once we’ve checked what it records. Form submissions, calls and online sales are only useful measures if they’re set up correctly. Any sales information you can share shows which enquiries turned into work, which helps us judge your campaigns on more than cost per click.

Stop paying for searches that won’t become work.

Free Google Ads review

Find the searches and settings that are spending your budget on the wrong work.

  • Search terms you’re paying for that won’t become work
  • Whether your tracked conversions are real enquiries
  • Locations, match types and campaign structure
Get my free Google Ads review

Talk to a specialist

Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.

01934 808132[email protected]

Sam Cross, Commercial DirectorSean Scott, Growth DirectorEd Frater, Sales Director

A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.

Send us your brief

Tell us about your PPC account.

Tell us what you want your advertising to achieve and what you’d like to improve, whether you’re running campaigns already or considering paid search for the first time.

Your brief

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