Purpose, Plan, Execute
It’s where our name comes from, and it’s the order we work in, whether you need one website or a whole year’s marketing. Agree what the business needs, decide how to get there, then do the work and check it’s working.
Sam Cross on Purpose, Plan, Execute
Sam Cross joined in 2009 and now runs sales, account management and customer success. Purpose, he says, starts with the business’s goals, and with the personal ones of the people running it.
Purpose
What must the business achieve?
We discuss what the business needs to achieve, whose decisions matter and the evidence behind the brief. Your priorities and constraints help us judge what would make the investment worthwhile. This is the point to question an assumption before committing the budget.
- Business priorities
- Customer and market evidence
- Your starting position
What you leave withAn agreed objective and measures of success.
Plan
What will it take to get there?
We turn the objective into priorities for the proposition, creative work, channels and budget. Together we agree the scope and responsibilities, including what your team can contribute. The plan should explain why each piece of work is needed and how it connects to the next.
- Proposition and audience
- Channels and creative
- Budget and responsibilities
What you leave withA delivery plan with clear priorities and ownership.
Execute
What’s working, and what changes next?
Our specialists produce and deliver the agreed work, then review the response with you. We use reporting and your team’s feedback to explain what’s progressing, where something needs attention and which change is worth making next.
- Specialist production
- Campaign and website delivery
- Reporting and client feedback
What you leave withDelivered work, a review of the response and agreed next actions.
Purpose, Plan, Execute with Turkington Windows
Turkington needed enquiries, but its search presence would take time to build. Agreeing that purpose gave the work two jobs: reach people ready to ask for a quote now, and build visibility that would keep bringing them in.
The plan paired paid campaigns with a simpler online quotation journey, then added SEO, content and social for the longer term. In delivery, the team kept improving the website and the channels feeding it rather than treating the first rise in traffic as the end of the job. Over eight years, leads grew 2,285%.
One lead, agreed approvals, regular reviews
We agree a lead for the work, the decisions that need your input and when we’ll review progress together. Your team brings business knowledge and approves the direction; we coordinate the specialists and explain what needs attention.
Start with the Purpose conversation
A free marketing review is the first part of Purpose: a specialist looks at what your marketing is doing now and what the business needs from it, then tells you what they’d look at first.