Eight years of lead-generation growth with Turkington
Turkington needed enquiries while its search presence developed. Paid campaigns and an improved quotation journey worked alongside continuing SEO, content and social activity. Leads grew 2,285% over the reported eight-year period.
lead generation over eight years
The partnership began in 2015. The eight-year result is recorded in the published case and supplied 2025 case-study PDF.
Reach customers ready to request a quote
Turkington appeared for a limited range of searches and needed more relevant visitors. SEO would take time to develop, so the initial work also had to address the need for enquiries while that progress was being made.
Following consultation with the business, we combined paid campaigns with improvements to the existing website. Our UX specialists reviewed the customer journey and simplified the route to an online quote. This addressed what happened after someone clicked an advertisement as well as how they arrived.
Build search visibility over the longer term
Targeted SEO and content marketing developed Turkington’s position for the searches relevant to its products and customers. The published case describes top-three rankings for hundreds of target keywords.
Social-media management and advertising provided further ways to reach customers and maintain the company’s presence. As the relationship continued, we kept working on the website and the channels bringing people to it, rather than treating the initial increase in traffic as the end of the job.
The eight-year result
The case reports a 2,285% increase in lead generation over eight years and an average of more than 220 leads a month. Brian Luke traces the relationship back to 2015.
Turkington Windows: published results
Swipe or scroll across to see the reporting periods.
| Measure | Result | Period |
|---|---|---|
| Lead generation | +2,285% | Over eight years |
| Average leads per month | 220+ | As reported in the published case |
| Partnership began | 2015 | Brian Luke’s published account |
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