Construction marketing

A project team decides who to approach long before a tender is issued. We make the work you’ve delivered, the part you were responsible for and the people who did it easy to find and easy to check.

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Get on the list before the tender goes out

Main contractors, clients and consultants check you out before they call: similar projects, the part you delivered, accreditations and who’ll run the job. If that’s hard to find, someone easier to check gets the invitation.

Make every project you’re proud of findable, with your scope and your people on it.

Riverside Quarter tender list

Envelope packageInvite 3Tender issue: 12 weeks

Contractor	Similar projects online	Their scope made clear	Accreditations listed	Named contact	Site photography	Decision
Your business						Invite
Contractor B		–		–	–	Maybe
Contractor C			–	–		Invite
Contractor D	–	–			–	No
Contractor E		–	–	–	–	No

Couldn’t find B’s cladding projects. Ask for examples before the tender goes out?

A main contractor’s tender list for a building envelope package. Five contractors are checked for similar projects online, a clear scope, listed accreditations, a named contact and site photography. The first, your business, has all five and is marked invite; the others have gaps and are marked maybe or no. A comment asks to find one contractor’s missing projects before the tender goes out.

Plasloc: 74% more leads from Google Ads

Plasloc makes hoarding systems for construction sites. Buyers need to know whether a system suits their site before they’ll contact a supplier, so the website had to explain the offer clearly and make the enquiry straightforward.

A conversion-focused website and search strategy worked alongside PR, LinkedIn and Google Ads to put that offer in front of site teams and buyers.

more Google Ads leads: 74%
lower cost per lead: 27%
targeted LinkedIn connections in 24 months: 8,000+

Read the Plasloc story

The Newton Group headquarters, filmed from the air by Purplex

Newton Waterproofing

A 550-page technical website, and 54% more vetted enquiries

Newton’s customers move between waterproofing products, technical guidance and training. We organised all of it into one website, supported by search, PR and email.

more vetted website contact forms over the 12-month integrated strategy: 54%

Read the Newton story

Marketing for construction businesses

Questions about construction marketing

If your question isn’t here, call 01934 808132 or email [email protected].

How can a construction company win more work through marketing?

Be easy to check before the tender list is drawn up. Publish project pages that show the work, your scope and the people who ran it, keep accreditations and contacts current, and stay visible in the trade press and on LinkedIn to the people who decide who gets invited.

What should a construction case study include?

The client, the project, what you were responsible for, the programme and any constraints, how you dealt with them, and photographs of the finished work. A named contact and a word from the client make it easier to trust.

Is LinkedIn worth it for construction businesses?

For reaching the people who build tender lists, often yes. Plasloc built more than 8,000 targeted LinkedIn connections over 24 months as part of its wider strategy.

Can you film and photograph on live sites?

Yes. Our in-house team works to your site rules, inductions and PPE requirements, and plans shoots around the programme so they don’t get in the way.