Purplex
Purplex

Home-improvement search research

Compare the published changes in home-improvement searches with the products your customers are asking about. The analysis covers January to July 2025 against the same months in 2024, with category totals, selected search terms and the method behind them.

Home-improvement search trends

41.96 million searches
January to July 2025.

Read the analysis
−5.2%

Compared with the equivalent 2024 period.

Google Keyword Planner search volumes, comparing January–July 2025 with January–July 2024. Published by Purplex in November 2025.

All home improvement
−5.2%
Fenestration
−5.7%
Outdoor living
−7.7%

Find out where your enquiries are leaking.

Free marketing review

A specialist looks at how your marketing brings in enquiries and shows you where they’re leaking.

  • The route from your website to an enquiry, on mobile and desktop
  • How customers find you in search, and who they find instead
  • What your campaigns, social and email are bringing in
Get my free marketing review

Talk to a specialist

Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.

01934 808132[email protected]

Sam Cross, Commercial DirectorSean Scott, Growth DirectorEd Frater, Sales Director

A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.

Send us your brief

What should change for your business?

Give us the business objective and what needs to change.

01934 808132[email protected]
Your brief
  • Read home-improvement search research

We’ll only use your details to reply to this enquiry. Privacy notice