Brand, design, photography and film that make your business easier to understand and more compelling to choose.
A product can cost more because it lasts longer, fits a difficult application or saves time on site. If those differences are missing from the marketing, customers have little to compare beyond the price. The creative brief needs to make the relevant advantage clear and show what supports it.
A technical buyer may need a diagram and an explanation they can check with a colleague. A homeowner may need to see the standard of the finished installation. That changes what we make and how much detail it needs, and your specialists check every product claim.
Each service has its own page, with real work and the questions we’d ask before starting.
Content marketing & copywritingYour experts know the answer. Your customers need to find it.Website copy, technical articles and sales literature.
Branding & graphic designChanging the logo isn’t the same as changing the position.Brand identities, guidelines and graphic design.
Creative campaigns & advertisingThe media plan can’t rescue an unconvincing message.Campaign concepts, advertising and channel adaptations.
Video production & animationA good film starts with an editorial decision.Product films, interviews, animation and social video.
Commercial photographyThe right photograph answers a question.Product, project, people and location photography.
Print, direct mail & sales collateralPrint earns its place when the context is right.Brochures, product guides and sales presentations.Finished work for clients in glazing, building products and home improvement. Choose a craft, or open a piece to see the page it belongs to.
Williams Windows & DoorsA new identity after a change of ownershipBranding
LSFTrade advertising for aluminium fabricationCampaigns
Red RhinoA manufacturing filmFilm
Fire Doors CompleteA portrait of founder Neil AshdownPhotography
Jigsaw WorkspaceExterior signageBranding
EdgetechA Glass Times cover for Super SpacerCampaigns
Lifestyle WindowsAn installation filmFilm
Homestyle WindowsA finished project at Rookery MeadPhotography
BBSAAn exhibition standBranding
Caribbean BlindsA day for creators at RidgeviewCampaigns
TimberlookThe factory floorPhotography
CaldwellPeople at work, CoventryPhotographyWriters, designers and the production team work from the same brief, in the same building. That’s how a launch can have a film, an advert and a brochure that all make the same argument.
What the work must change, for whom, and the evidence behind the claim. Your specialists check the product facts.
Find the argument and the plain words for it, from interviews with the people who know the product.
Give it a form that suits where it will be seen: a page, a screen, a stand or a sign.
Show the product working, the factory behind it and the finished job.
Our F.H. Brundle film follows the drawings, materials and handcraft at Lancaster Armoury. The people using the product provide a subject worth exploring: the viewer can see their skill and understand what goes into the finished work.
Close detail, movement and the sequence of making allow the film to explain more than a single product photograph. We use the possibilities of the medium to follow the subject, giving the viewer time to understand what the material and the craft make possible.
The Art of Marketing brings our people, work and industry perspective into a publication a reader can spend time with. The writing and the design need to hold that attention across the pages, with the same care given to the finished object as the subject it contains.
That care applies to client work too. A brochure can make a range easier to compare, while an article gives a technical expert room to explain an important distinction. A campaign can offer a fresh way to understand a familiar category. We choose and develop the form around what it allows the idea to communicate.
If your question isn’t here, call 01934 808132 or email [email protected].
No. You can brief a single piece, such as a brochure, a film or a new identity, or bring several crafts together for a launch. We agree the scope with you before any work starts.
Your specialists do. We write and design from the information you give us and from interviews with your team. Product performance, compliance and certification claims always go back to you for approval.
Yes. Most of our creative work is done inside a client’s identity. If the guidelines no longer suit the material you need, we’ll say so and explain what we’d change.
At Unit 200 in Weston-super-Mare, where our writers, designers, filmmakers and photographers work alongside the PR, digital and web teams. We film and photograph on location wherever the work is.
Find out whether your brand gives customers a clear reason to choose you.
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
Whether you have a finished brief or an idea to work through, we can help develop the creative and content it needs.
01934 808132[email protected]Tell us about the product, business change or audience the work needs to serve. We can develop an individual piece or bring our creative disciplines together for a wider campaign. We’ll work through the idea, intended uses and practical scope with you.