Specialist PR for construction, building products and home improvement. Build recognition for what your business does well among the people who specify, recommend and buy from you.
A trade site read on a phone. A managing director’s post on LinkedIn. The reviews and AI summary someone reads before they call. Each service starts with where the people you need will actually see your story.
Use one on its own, or several together.
Decide what you want to be known for, then publish a steady run of stories that proves it.
Stories an editor can run, with the photos, facts and people ready before they ask.
Specialist coverage online, where readers, search engines and AI answers find your expertise.
Big news told in the right order, and leaders’ views worth reading.
What customers find when they check you out, kept accurate and answered well.
Entries judges can score, events people want to share and partnerships both sides can deliver.
Features, trade coverage, campaigns and awards for manufacturers, suppliers and installers. Each story was planned around the people the client needed to reach.
Timberlook
Trade stories for installers sat alongside consumer marketing, so the businesses fitting the windows heard the same story as the people buying them.
How Timberlook reached the trade
Aquarian Cladding Systems
A feature in Building Products set out the new leadership, who was responsible for what and how the changes tied in with the company’s plans. The same story ran through its website, search and PR.
+41%organic traffic in nine months, from combined website, search and PR work
A selection of coverage for clients and for Purplex, on air, online and in print.
BBC Midlands Today and ITV CentralTelevision
Shelforce’s King’s Award, in primetime news slots
BBC West Midlands and Greatest Hits RadioRadio
Interviews on the King’s Award
Elite Business MagazineLeadership article
Standing still is the fastest way to fall behind, so diversify
Building ProductsTrade news
Digital marketing campaign helps fire door specialist achieve remarkable growth
Building ProductsFeature
Significant restructure sees Aquarian Cladding ready for 2021 opportunities
Building ProductsProject
Gebrik provides unique finish to leisure and community centre in Croydon
RCIExpert article
The perfect cladding solution
If your question isn’t here, call 01934 808132 or email [email protected].
It starts with deciding what you want to be known for, then puts evidence behind it: product and project stories, technical articles, announcements, award entries and events. For most businesses in this market that means trade and technical publications first, with regional, national or consumer coverage when a story suits it. Press-office support, leadership articles and reputation planning sit alongside, depending on what you need.
No. Editors decide what they publish. What we control is the strength of the story, the evidence behind it, the choice of publication and how quickly an editor gets what they ask for. Those are what make coverage likely.
The ones your customers read. Usually that’s the trade and technical titles for your sector and their websites, plus regional and national media when a story has wider interest. Shelforce’s King’s Award announcement reached BBC Midlands Today and ITV Central as well as the trade press.
It depends on the story. News and online coverage can follow within days of an announcement. Printed trade features are often planned months ahead, so we look at publications’ forthcoming features early and plan stories to suit them.
Yes. Your team keeps the wider plan and the approvals; we handle the specialist PR work, from finding and writing the stories to dealing with editors and preparing award entries. You can use one PR service or several.
We report what was published, where, and whether the important point about your business came through, with any website visits and enquiries we can trace to the coverage. Reach figures have their place, but on their own they can’t tell you whether the work did its job.
Send us your next press release or announcement, and we’ll tell you how an editor will read it.
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
What would you like your business to be better known for? We’ll discuss how to earn attention from the people who matter to it.
01934 808132[email protected]