Exploring a project
Indicative estimate
An idea of the possible cost before a fuller conversation. Next: whether the project is worth taking further.
UX & landing
page design
If the advert is about one product, the landing page shouldn’t make people search the whole website for it. Give customers the relevant detail and a suitable way to respond.
Landing pages built around the visitor’s questions
An advert or sales email has already made a promise before someone arrives. If the page opens with a general company introduction, the visitor has to work to find the offer that interested them, and many won’t.
A visitor can also hesitate for a perfectly good reason: they can’t see whether you cover their area, whether the product suits their project or what happens if they enquire. Every unanswered question is a reason to leave. We find those questions first, then build the page around the answers, developing wireframes, prototypes, copy and design together.
Is this what I clicked on?
The first screen repeats what the advert said, in the same words, so nobody wonders whether they’ve landed in the right place.
Do you cover my area?
The areas you cover are stated near the top. A postcode check answers it for anyone near the edge.
What will it cost, roughly?
A price range or a quick estimate lets people judge whether to carry on, without committing to a call.
Have you done one like mine?
Two or three finished jobs of the same kind say more than a gallery of everything you’ve ever done.
Can I trust you?
Reviews and accreditations sit next to the decision, not on a separate page the visitor has to go looking for.
What happens if I enquire?
Three plain steps and a short form show exactly what the enquiry leads to and how quickly.
Lightfoot: estimate and quotation journeys
The Lightfoot website offers an estimate alongside a quotation route. Someone exploring a project and someone ready for a detailed conversation get different ways to continue.
Both routes sit beside original film and photography of the work, so the customer can judge the product and the business before choosing the next step that suits them.
45%of all leads come through the website
Read the Lightfoot case studyReady to discuss the detail
Quotation enquiry
A way to discuss a defined project with the team. Next: the requirements needed to prepare a quotation.
Enquiry forms and the sales handover
A form has to serve the customer and the person replying. Too little information makes the response unhelpful; asking for every project detail too early puts a willing customer off. We agree what each route needs to collect and what follows submission. The scope can include the page, its development and measurement, or a clear handover to your developers. Ongoing conversion work can then investigate and test the journey as more evidence comes in.
Left out on purpose: budget, a full project description and “How did you hear about us?” Tracking answers the last one.
Questions about UX and landing pages
If your question isn’t here, call 01934 808132 or email [email protected].
Do we need a separate landing page for every campaign?
Not always. A page should match the promise that brought people to it. Campaigns that make the same promise to the same people can share a page; a different product, offer or audience usually needs its own.
Can you design pages for our own developers to build?
Yes. The scope can stop at journeys, wireframes, prototypes and page designs with a clear handover, or include the build and measurement too.
How do you know a landing page is working?
By the enquiries it produces and how suitable they are, not by visits alone. We agree what counts as a good enquiry before launch and check the tracking records it properly.
Will landing pages affect our search rankings?
Campaign pages are usually written for people arriving from an advert or email, so we decide with you whether each one should appear in search. Pages that should be found are built with search in mind from the start.
Do you test different versions?
Where there’s enough traffic to learn something, yes. Our conversion specialists can test changes to a page and its form once it’s live and gathering evidence.
See your landing page the way a customer does.
Free conversion review
Find where visitors give up before they enquire.
- The route from landing on your site to sending an enquiry, on mobile
- The questions your pages leave unanswered
- Your forms, phone numbers and calls to action
Talk to a specialist
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
Review your landing pages.
Send us the page and the action it needs to support. If you know where visitors hesitate, include that too.
01934 808132[email protected]