An established identity can hold trust and still misrepresent today’s business. Decide what to protect and what needs to change, then apply the design across the material customers actually see.
Williams Windows & Doors, Clydebank
After a change of ownership, Williams Windows wanted marketing that matched new, ambitious growth targets. Eurocell funded a full marketing audit through Purplex, which picked out the company’s branding, its website and its marketing material as the places to start.
Our designers created an identity that appeals to both trade and homeowner customers. Then the UX team built the website around it, and our writers wrote every page.
Windows and doors, not just windows and fabrication, so homeowners know they’re in the right place.
A roundel with two window panes in it, simple enough to read on a van, a sign or a favicon.
The navy the trade already knew, with a teal accent that gives the brand somewhere new to go.
Crittall’s brand work began with an audit, competitor review and workshops. Its archive and architecture gave the identity a substantial history to draw on, alongside the requirements of the business today.
The work extended from logo development into a style guide, film and launch communications. The heritage film draws on Crittall’s archive and architecture to introduce the updated brand.
A review of the existing identity, the competition and the material customers see.
Working sessions with Crittall’s team on what the brand must carry forward.
Logo development drawing on the company’s archive and architecture.
The rules and artwork the team needs to apply it consistently.
A heritage film and launch communications to introduce the updated brand.
We develop the logo, type, colour, photography and layout as a system, showing how the choices work in the applications that matter to you. Seeing them in context makes the discussion more useful than judging a mark on an empty page.
The work can cover a brand audit, identity development, art direction, guidelines and the applications needed for rollout. If the identity still serves the business, we can improve selected materials within it. Positioning work can be included where the commercial proposition needs attention before design begins.
Changing an established identity is a significant decision.
We develop the logo, type, colour, photography and layout as a system, showing how the choices work in the applications that matter to you.
Your team has to live with the identity after the launch.
If your question isn’t here, call 01934 808132 or email [email protected].
Not necessarily. Your existing identity may still have recognition and value. We review how it represents the business and whether better positioning, clearer messages or more consistent applications would address the problem. That assessment determines the scale of design work.
Your current identity and how consistently it’s used, what competitors look like, and the material customers actually see: the website, literature, vans, signs, stands and social channels. It ends with a recommendation on what to keep, what to fix and whether a bigger change is worth it.
Yes. A rebrand ends with brand guidance your team and suppliers can follow, and the artwork they need for the first applications. We agree which items come first so the rollout is manageable.
Yes. For Williams Windows, Eurocell funded a full marketing audit through Purplex as one of its partners, and the new identity, website and literature followed from it.
Find out whether your brand gives customers a clear reason to choose you.
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
Tell us what your current identity needs to do better. We’ll discuss whether it needs a refresh, a new direction or more consistent use.
01934 808132[email protected]The work can cover a brand audit, identity development, art direction, guidelines and the applications needed for rollout. If the identity still serves the business, we can improve selected materials within it. Positioning work can be included where the commercial proposition needs attention before design begins.
Not necessarily. Your existing identity may still have recognition and value. We review how it represents the business and whether better positioning, clearer messages or more consistent applications would address the problem. That assessment determines the scale of design work.