Help your customers find you online. We research what your audience are searching for, improve your website’s content and fix technical problems that make you harder to find.
You want more of the right customers to find your business and choose it. Whether you install home improvements, manufacture building products or run a construction business, your SEO should start with the markets you want to win, the way your customers actually search and the places your competitors are already being found.
A homeowner, a contractor, an installer and an architect can all be looking for what you offer, but they won’t use the same words or need the same page. Your website needs a clear answer for each of them.
What each customer searches for, and the page that should answer them.
Search: garden room cost
Homeowners research costs and options long before they’re ready to enquire. Answer those questions and you’re found earlier, by people who already understand what they’re buying.
Search: skip hire near me
“Near me” searches come down to location and urgency. Pages for the areas you cover, with prices and a quick way to book, win the customers who are ready to act.
Search: push fit plumbing trade price
Installers and merchants need to know you’ll supply reliably and at the right price. Trade pages that answer their practical questions turn a search into a trade account.
Search: non combustible cladding systems
Architects and specifiers want evidence they can rely on. Guides written with your technical team put your products in front of the people who decide what gets specified.
Search: best drainage for a new housing development
Buyers ask AI search detailed questions, and the answer cites the pages it draws on. Clear, well-supported pages give your business a better chance of being one of them.
Timberlook sells wood effect windows and doors to homeowners and through a network of installers. Its website had to help both of them find what they needed and get in touch.
In the first year, clicks from search rose by 350% and search impressions by more than 500%.
“Purplex has transformed our marketing. Not only is their communication fantastic, but the results speak for themselves - we’re generating more leads than ever before and our installers are delighted with the quality of enquiries we are passing to them.”
An SEO report is only useful if someone has the time to act on it. Our search specialists work alongside writers and developers, so their recommendations become changes to your website. Here’s where each part of the work shows up on a typical product page.
It starts with how your customers search: the words they use, the searches that lead to the work you want and where your competitors are already being found. That decides what your website needs first.
Search engines need to reach, read and index every page that matters. We check your site structure, internal links, page speed and mobile performance, and find the faults that quietly hold a website back.
Your most useful product details are often buried in brochures and PDFs. We bring them onto clear product, service and location pages that answer your customers’ questions and help them choose you.
A new website can lose the pages that are already bringing you customers. We map your existing content into the new structure, redirect old addresses and check search activity before and after launch.
If you work in particular areas, you want enquiries from the places you cover. Service-area pages and genuine local projects help nearby customers find you and see that you already work in their area.
Expert articles, industry coverage and links from relevant websites give customers and search engines reasons to trust what you say.
Digital PR and expert authorityYou’ll see what’s changed in your search visibility and traffic, the enquiries that follow where your tracking can record them, and what it all means for the next piece of work.
Analytics and measurementThe order matters more than the list. Tell us what you sell, where you work and where you want more enquiries from, and we’ll suggest where to start.
Ask us where to start
“Purplex in my experience have done really good work in SEO … so the website is really, really working.”
Fire Doors Complete trains, inspects and advises on fire doors, and wanted to be seen as the go-to authority in its field. Alongside a new website, we wrote articles around the fire door questions people search for and improved the site’s technical SEO.
Organic search traffic grew by 64% in the year to June 2024, and website users rose by 38% year on year. Average form submissions in the second year were 71% higher than in the first.
Read the Fire Doors Complete case study
840 to 1,421 keywords in Google’s top five positions
After EYG put the recommendations from our website and search health check into practice.
How we measured it
41% more organic traffic in nine months
The work combined a new website, competitor and keyword research and an SEO strategy with PR and award entries.
Read the Aquarian case study
54% more vetted contact forms from the website
A 550-page website made Newton’s technical knowledge easier to find and navigate, as part of an integrated twelve-month strategy.
Read the Newton case studyThere’s no separate trick for AI search. Google’s AI features draw on the same foundations as the rest of its results: useful content, accessible pages and evidence behind your claims.
Your customers use AI-generated search answers to compare products, research suppliers and narrow down their options. So the questions are practical ones. Does your website explain your products and expertise clearly, and can search engines reach the information that backs it up? We review both.
Google’s guidance doesn’t require a special AI file or separate markup for AI Overviews and AI Mode. We treat these features as part of your search strategy, without promising that your business will appear in a particular answer.
Pages that answer the questions your customers actually ask, in your specialists’ words, with the detail that sets your products and services apart.
Important information on the page itself rather than locked in PDFs or images, on a fast website that search engines can crawl.
Test results, accreditations, case studies and industry coverage that show why your answer can be trusted.
Search traffic rises and falls for plenty of reasons outside your control: the season, your competitors, an update to Google. When we change your website, we look for evidence of what that change achieved, so your next decision rests on more than a rising graph.
Purplex has presented its approach to SEO testing at brightonSEO, one of the best-known conferences in search marketing.
Talk to us about testing your SEOIf your question isn’t here, call or email and ask us directly.
Not for Google. Its AI features use the same core SEO foundations as its other search results, so AI search is part of your wider search strategy. Other AI services work differently, so the work depends on where your customers look for information. Nobody can guarantee your business a place in an AI answer.
That depends on your website, your competition and the work required. Fixing a technical problem and building visibility for a competitive search can take very different amounts of time. We’ll talk through realistic expectations once we understand your starting point.
Yes. We review your existing content and search performance, help plan your new structure and manage the search-related work around the move. This includes content mapping, redirects, internal links and checks after launch.
Yes, because their customers are different. An installer usually wants enquiries for the work it does in the areas it covers. A manufacturer often needs homeowners, installers, merchants and specifiers to find and choose its products. A contractor or developer may need to be found by clients and procurement teams researching its capability. We plan the work around the customers you want to reach.
Reports cover the measures that matter to your business: visibility for the searches you want to be found for, the traffic that brings and the enquiries that follow, where your tracking can record them. You’ll know what the figures mean and what we’re working on next.
Find the searches you should be winning, and what’s stopping you.
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
Tell us about your website and where you’d like to attract more customers. If you already invest in SEO, let us know what you’d like to improve.
