Building homeowner demand and trade growth for Timberlook
Turning a homeowner’s interest in Timberlook into an order depends on an installer who can supply it. For Affordable Window Group, the brief therefore covered consumer demand and trade relationships together. We developed the homeowner-facing brand while marketing to the installers who could supply it.
qualified leads per month on average
Monthly strategy average: 350+ leads through social and 200+ through the website.
Generating homeowner demand.
The premium consumer website helped homeowners understand Timberlook’s products and picture how the windows would look in their property. Local search, PPC and social activity introduced the range and supported enquiries.
Recruiting and supporting trade installers.
The trade strategy used PR, email and trade-focused social activity to reach installers. It supported the relationship between consumer demand and the businesses able to fulfil it.
A consistent Timberlook identity connected the consumer website with the trade PR, email and social activity. Homeowner interest and installer recruitment supported the same range through different enquiry routes.
Qualified leads from social and the website.
The combined brand, consumer and trade strategy generated an average of more than 550 qualified leads each month: over 350 through social media and over 200 through the website. It also delivered 64 pieces of trade coverage.
“Purplex has transformed our marketing.”
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