Your sales team needs literature it can use in a real conversation. Brochures, product guides, mailings and presentations should help customers compare the choices and find the technical detail.
The cover and interior spreads use the completed home to establish the setting for the range. The product is encountered as part of a space someone can imagine using, before the reader moves into the detail.
For your brochure, plan the questions that follow the first impression: which product suits the project, how the options differ and where the technical information sits. Salespeople need to find those answers during a conversation, and customers need to find them again when they take the brochure away.
A customer may begin with an idea of the finished result and only later compare ranges, applications and specifications. A brochure needs to accommodate that change in attention. We organise the copy and page sequence so the reader can understand the offer, explore the choices and find the detail without losing their place.
Direct mail
Purplex’s first big order was a mailing of 10,000, all sent the same day. In 2008 the agency bought its own direct mail equipment, and mailings have been part of the work ever since.
A mailing asks for a moment of someone’s time. It needs an audience with a reason to consider the offer and a format that makes that relevance apparent. We develop the proposition, copy, design and response together, whether the next step is a product page, an event or a conversation.
Print is handled, opened and read at a particular size. Those qualities influence the design from the start: how the pages work together, whether the type is comfortable to read and what the imagery can show. We prepare the agreed artwork and work through paper, finishing, quantities and production arrangements against the brief. An established set of brand guidelines gives us a foundation, while the material itself still deserves careful choices about format and use.
Commission a brochure, product guide, direct-mail campaign, exhibition application or sales presentation. We can develop the writing, design and artwork together, working with your people on the technical detail and agreeing the production requirements before the piece is finalised.
Specialist writing and contentCampaign ideas and advertising
If your question isn’t here, call 01934 808132 or email [email protected].
Yes, if you want us to. We prepare the artwork and work through paper, finishing, quantities and delivery against the brief, or we can supply print-ready files to your own printer.
Yes. Sometimes a range has changed and the structure still works; sometimes the way customers buy has changed and the brochure needs a different order. We’ll look at it with your sales team and tell you which.
For the right audience and offer, yes. A mailing reaches someone at their desk or at home, away from a crowded inbox. It needs a reason to open it and a clear next step, and we plan the response alongside the design.
It should be. We plan a brochure’s copy and photography so they can also work on product pages, in emails and in sales presentations, without simply putting the PDF online.
Find out whether your brand gives customers a clear reason to choose you.
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
Whether it’s a brochure, mailing or presentation, we’ll help you give customers the information they need in a form they’ll want to use.
01934 808132[email protected]Commission a brochure, product guide, direct-mail campaign, exhibition application or sales presentation. We can develop the writing, design and artwork together, working with your people on the technical detail and agreeing the production requirements before the piece is finalised.
Yes. We can improve the clarity and quality of your material within an established identity, or develop it as part of a wider brand project.