Purplex social content planning and publishing in practice

Social media
marketing.

Show potential customers what your business can do, from finished projects to the detail behind your products. We plan, create and manage your social media content.

Get a free social media review See the Caribbean Blinds campaign

A specialist replies within one working day.

Find Purplex on social

Social content that helps customers choose you

Your best material is already there: the projects you’re proud of, the products you know inside out and the questions customers ask every week.

Our writers and production team turn it into posts, photography and film, with your specialists checking the product detail. Customers see more of your business, and your team doesn’t have to produce it.

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The right social channels for your customers

Where you focus depends on the customers you want to reach and the business you want to win. That means choosing subjects and formats that interest those people, rather than publishing the same material on every account.

Homeowners

Instagram
TikTok
Pinterest
Facebook

Homeowners browse for ideas long before they ask for a price. Project photography and short videos on Instagram and TikTok help them picture the finished job. Creators whose audiences fit your business bring another way into that conversation.

Finished projects in real homes
Short videos of products in use
Creators whose audiences match your customers

Guests and creators under Caribbean Blinds louvred roof pergolas at Ridgeview Wine Estate, with the vineyard and South Downs behind

Caribbean Blinds: creators at Ridgeview Wine Estate

Purplex found home improvement creators with the right audiences and brought them to a South Downs vineyard to experience Caribbean Blinds’ louvred roof pergolas in use.

137,460people reached on Instagram

350%increase in website traffic on the day of the event

Read the Caribbean Blinds case study

Timberlook on Pinterest

Boards of heritage-style windows in finished homes, so homeowners can save ideas and come back to the range as their plans develop.

Installers and the trade

Facebook
Instagram
TikTok
YouTube

Installers want to see a product go in, hear from people who fit it for a living and get answers to practical questions. On TikTok, Instagram and YouTube, product demonstrations and useful advice give them a reason to watch and come back.

Product demonstrations and fitting tips
Industry conversations on camera
Answers to the questions installers ask

Wavin UK’s #PipeUp: plumbers talking about their trade

Purplex surveyed plumbers about the biggest challenges and threats facing the industry, then filmed plumbing influencers reacting to the results for the first time. The footage became a series of short videos for Wavin’s Facebook and Instagram.

163,000+total reach

135,000+engagements

Read the Wavin UK case study

Plumbing contributors in conversation during the filming of Wavin’s PipeUp campaign — **Real trade experience, on camera.**The survey gave the contributors something worth talking about. Their reactions became the social content.

Architects and decision-makers

Specifiers, contractors and procurement teams look for capability and judgement. LinkedIn is where your specialists’ views, completed projects and company news reach the people who shortlist suppliers.

Completed projects with the technical detail
Your specialists’ views on industry change
Company news that shows capability

Precast concrete manufacturerTechnical director

Before you specify a precast stair or lift core: the details worth settling now, while there’s time to get them right.

Precast stair and lift coresWhat to check before you specify
The questions to settle before the drawings go out to tender.
Delivery and accessPlan the installation around the site
Check lead times, the delivery sequence and crane access before agreeing the programme.
ConnectionsKnow who owns the detail
Agree the bearing details, tolerances and design responsibility with your structural engineer.
Fire performanceAsk for evidence that fits the design
Get the relevant test evidence and confirm it covers the proposed construction.
Before tenderBring the right information together
Drawings. Data sheets. Design responsibilities. A technical conversation while there’s time to act on it.

Example LinkedIn document post

Plasloc on LinkedIn

For a hoarding supplier whose customers run major construction and infrastructure projects, LinkedIn connected the business with the decision-makers it needed to reach, alongside PR that raised its profile in the industry.

8,000+targeted LinkedIn connections in 24 months

Read the Plasloc case study

Our support covers planning, production, publishing and creator partnerships, with paid promotion where it suits your goals.

Paid social campaigns Video production Creative and content Case studies

Social content without the production workload

Plenty of marketing teams know they should post more and rarely have the time to. We plan, produce and publish your content, so your business keeps showing up without your team having to find something to post every week. Your product knowledge stays central; our job is to turn it into material people want to watch, read and share.

You stay in control of what’s published in your name. We review the response to your content, including website visits and enquiries where they can be tracked, and use that evidence to shape the next piece of work.

“Their in depth planning and careful organisation of the whole project really helped take the pressure off me and ensured the filming ran smoothly.”
Ceri HeathcoteOnline Content Marketing Manager, Wavin UK

Plan
We handleSubjects, channels and a rhythm you can keep up.
From youYour priorities and the customers you want to win.
Shoot
We handlePhotography and film at your projects, premises and events.
From youAccess to your finished projects, products and people.
Edit
We handleEditing, writing and design, cut for each channel.
From youA specialist to check product claims and technical advice.
- Mon07:30Reel
- Wed12:00Document post
- Thu18:30Fitting tip
- Sat09:00Project pins
Publish
We handlePublishing and creator partnerships, with paid promotion where it suits your goals.
From youApproval of anything published in your name.
What we review
- Who your content reached
- How they responded
- Website visits and enquiries, where tracked
- Which subjects and formats to make more of
Review
We handleA regular review of what your content achieved, used to shape the next piece of work.
From youYour view on what to make more of.

Hand over the content workload See the Wavin UK #PipeUp campaign

Questions about social media support

If your question isn’t here, call or email and ask us directly.

01934 808132 [email protected]

Which social platforms should we be on?

The ones your customers use, for the business you want to win. TikTok, Instagram, Facebook, LinkedIn, YouTube and Pinterest each have a role, depending on your audience and the material you have. That often means doing more with the accounts you already have rather than opening new ones. We’ll help you decide where to publish and what to share.

Can you create content as well as manage our accounts?

Yes. Our writers, designers and production team create posts, photography and film using your products, projects and expertise. Where technical input is needed, your specialists can check the detail.

How do you review social media performance?

You’ll see who your content reaches, how they respond and the website visits or enquiries it brings in, where these can be tracked. We also compare subjects and formats to see what interests your audience and where your content could improve.

Do you create TikTok content?

Yes. We turn your products, projects and people into short videos with a clear opening, captions and an edit that suits TikTok. The plan starts with the customers you want to reach and what they’d find useful or interesting.

Can you work with influencers and creators?

Yes. We find creators whose audiences match your customers and plan the content around a genuine experience of your product, as we did with home improvement creators for Caribbean Blinds and plumbing influencers for Wavin UK.

How often should we post?

Often enough to stay visible to the customers you want, and never so often that the quality slips. We’ll agree a rhythm your business can sustain, based on the material available and what your audience responds to.