A creator event for Caribbean Blinds at Ridgeview
Caribbean Blinds' shading products became part of an outdoor dining experience at Ridgeview Wine Estate. Creators could use the products and show their audiences what they added to the setting. Purplex organised the event, contributors and content opportunities.
Instagram campaign reach
Instagram reach from the creator campaign at Ridgeview Wine Estate.
The Ridgeview Wine Estate event.
The vineyard setting and outdoor meal gave creators a way to experience the shading and show its use to their audiences. Their content could explain how the product worked and what it added to spending time outdoors.
Creator coordination and content production.
We selected the creators and planned the day around the products they would use and the content they could make. That gave contributors the access and material they needed during the event.
Stuart Dantzic described Purplex taking responsibility for the event from concept through to delivery. That organisation allowed the client and contributors to concentrate on the experience.
Social reach after the event.
The Instagram campaign achieved a reach of 137,460. Published creator content took the product experience to audiences who weren’t at Ridgeview, extending the value of the day.
“Purplex put on the entire influencer event”
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