Crittall brand identity and guidelines
Crittall needed an identity it could apply consistently across digital, print and signage while retaining its architectural heritage. The work developed the logo and brand guidelines, then introduced the refreshed identity through film and communications.
Brand identity and rollout
Brand development, guidelines, corporate film and launch communications.
Brand audit, competitor review and workshops.
The work began with a brand audit, competitor review and creative workshops. Those stages established the context for the design: what made Crittall recognisable and what a modern identity needed to do.
The logo developed through successive iterations. The question was how to retain Crittall’s character while making the identity clear and practical across the places the business needed to use it.
Logo development and brand guidelines.
The style guide set out how to use the identity across digital, print and signage. Showing those applications let Crittall review the system in the settings where customers and partners would encounter it.
Film and communications for the new identity.
A corporate film and announcement PR supported the introduction of the refreshed identity to customers and partners. The rollout connected the visual change with the business behind it.
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