Purplex
Purplex

Digital marketing.

Reach more of the customers you want to win. Our search, advertising, social and email specialists plan and deliver your digital marketing, with experience across construction, building products and home improvement.

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Turn more website visits into enquiries

You want more enquiries that lead to sales. We help you reach people who are looking for what you sell and make it easier for them to get in touch. Search and advertising bring potential customers to your website. Clear information, examples of your work and a straightforward enquiry process help them decide whether you’re the right business for them.

Each of our services does one part of that job. Together they take a customer from a search to an enquiry, and show you which parts paid for themselves.

Which business is closest to yours?

Choose a business type to see where we’d usually start.

  1. Being found

    Customers search for what you sell. You need to appear, in search results and in AI answers, with a page that answers their question.

  2. Staying in mind

    Most buyers don’t enquire on their first visit. Social, retargeting and email keep your business in front of them while they decide.

  3. Making it easy to enquire

    When they’re ready, your website has to make the next step obvious: clear information, proof you can be trusted and a simple way to get in touch.

  4. Knowing what worked

    Then you need to know which of it produced the enquiries and the work, so next month’s budget goes where it earns the most.

We’ll recommend the mix that fits your goals, your budget and what you already have in place. You don’t need every service, and if your team already handles some of this, we’ll work alongside them.

Ollie Janes, Managing Director of DEKS

DEKS: marketing support as the business grew

DEKS makes and distributes roofing, drainage, solar and plumbing products for the trade. Its managing director, Ollie Janes, was running the company’s social media himself while trying to grow the business. He wanted an agency that understood construction and could support DEKS’s growth plans.

How the work grew

  1. FirstSocial mediaManaging and producing DEKS’s social content, and supporting Ollie’s own profile, so he could concentrate on the business.
  2. ThenDigital advertisingCampaigns speaking the language of builders’ merchants and installers.
  3. ThenEmail to the tradeRegular email to the trade decision-makers DEKS needed to reach.
  4. AlongsideStrategy and creativeMarketing consultancy and creative advertising across the whole plan.

40% first-year business growth for the integrated partnership.

Read the DEKS partnership

Digital marketing results for different kinds of business

A manufacturer, a skip hire company and an installer each needed something different from digital marketing, so each got a different mix.

  • Building products manufacturer

    The job: Engage plumbers with content they’d want to watch and share.

    1. Being foundNot part of this work
    2. Staying in mindSocial media
    3. Making it easy to enquireNot part of this work
    4. Knowing what workedNot part of this work

    Alongside: Influencer films and an industry survey

    163,000+ people reached, with 135,000+ engagements, from the Pipe Up films.

    Read the Wavin UK case study
  • Waste management and skip hire

    The job: Let builders and homeowners book and pay for a skip online.

    1. Being foundSEO
    2. Staying in mindNot part of this work
    3. Making it easy to enquireEcommerce website
    4. Knowing what workedNot part of this work

    Alongside: A rebrand

    £86,000+ in skip hire sales within six months of the new website’s launch.

    Read the Towens case study
  • Home improvement installer

    The job: Win more enquiries from homeowners across Greater Manchester.

    1. Being foundSEO, Google Ads
    2. Staying in mindSocial media
    3. Making it easy to enquireWebsite
    4. Knowing what workedNot part of this work

    396% more verified website contact forms than in the partnership’s first full month.

    Read the Droylsden Glass case study

Working with your Purplex team

You get the search, advertising, creative and website expertise to pursue your growth plans without having to build every skill in-house. Our teams work together on your priorities, from winning more installation work to developing demand for your products. We handle the planning and delivery you need, and discuss performance with you so you can judge where to go next.

Your campaign performance

More enquiries are only useful if they come from people you can help. We review your campaign results with that in mind, looking at what your targeting, adverts and website could do better.

Making the most of your budget

We’ll help you weigh up where to focus your digital marketing budget, whether that’s improving existing campaigns, updating your website or trying a new channel.

Two Purplex colleagues talking across a meeting table
  1. Purpose

    We start with what you want more of: enquiries for particular jobs, trade accounts, specifications or online sales. That decides what success looks like and how it’s measured.

  2. Plan

    Then we choose the services, budget and measures that fit, and agree who does what, including any work your own team keeps.

  3. Execute

    Our specialists deliver the work, and you review the results with the people doing it, so every decision about where to go next is made with the full picture.

Before you choose your digital agency

If your question isn’t here, call or email and ask us directly.

01934 808132[email protected]

Tell us where growth is stuck
Do we need every digital service?

No. We’ll recommend the services that fit your goals, budget and what you already have in place. If you need help with SEO alone, you don’t have to take on paid advertising or social media too.

Can you work alongside our marketing team?

Yes. If your team has the strategy covered but needs help delivering it, we can take on the work you don’t have time or specialist skills for. We can also help develop the strategy. Either way, we’ll agree who handles what before we start.

Is this relevant to a local installer as well as a national manufacturer?

Yes. If you’re an installer, that might mean generating enquiries for the jobs you want within your service area. If you’re a manufacturer, it could mean helping more specifiers, merchants or installers find and choose your range. We understand those different buying decisions and plan your marketing around them.

Can you take over from our current agency?

Yes. We review what’s in place, including account access, tracking and live campaigns, and plan the handover so your enquiries don’t stop while it happens.

How much should we spend on digital marketing?

That depends on what you want to achieve, how competitive your market is and what’s already working. We’ll recommend a budget with the reasoning behind it, then show you how it’s performing so you can decide whether to change it.

Find out where your enquiries are leaking.

Free marketing review

A specialist looks at how your marketing brings in enquiries and shows you where they’re leaking.

  • The route from your website to an enquiry, on mobile and desktop
  • How customers find you in search, and who they find instead
  • What your campaigns, social and email are bringing in
Get my free marketing review

Talk to a specialist

Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.

01934 808132[email protected]

Sam Cross, Commercial DirectorSean Scott, Growth DirectorEd Frater, Sales Director

A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.

Send us your brief

Let’s talk about your digital marketing.

Tell us what you want your digital marketing to achieve and where you need help. You don’t need to arrive with a finished brief.

Your brief

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