Purplex
Purplex
01934 808132Get a free review
Purplex
Call 01934 808132Get a free marketing review
Purplex

Technology and innovation

We build some of our tools ourselves, use the best of the rest, and keep a named specialist responsible for what comes out of them.

  1. May 2015Google Partner
  2. June 2022Microsoft partner
  3. Since 2023Our own AI team
LeadTracker, Purplex’s own sales and marketing platform, showing an enquiry dashboard with opportunity status, value, conversion rate and a sales funnel.

Built in-house

LeadTracker, our own sales and marketing platform

The website form, the phone call, the email and the message, in one record for each customer, so whoever picks it up next knows what’s already been said.

A homeowner in StockportBifold doors, survey requested

  1. Website formAsked for a survey for bifold doors.
  2. Automatic replyConfirmed the request and said who would call.
  3. Phone callSurvey booked for Saturday morning.
  4. ReminderSurvey reminder sent.
  5. EmailQuotation sent. Follow-up set for Thursday.
  6. Review requestAsked for a Google review.
  • Enquiries in one placeEvery agreed lead source and conversation in one view, so whoever responds can see what’s already happened.
  • A clear next actionPipelines, appointments and follow-up reminders, so every opportunity has an owner and a next step.
  • Source beside progressWhere each enquiry came from, kept next to how far it got, so sales and marketing can see where follow-up stalls.

Explore LeadTrackerCRM and lead management

In client work

Three jobs where the technology made the difference

  1. Towens

    £86,000+skip-hire sales in the first six months

    Online skip booking and payment, connected to the company’s CRM.

    See the booking journey

  2. EYG

    840 → 1,421keywords in Google’s top five, August to November 2023

    A technical website and search review, then the fixes put in place.

    See the measurement

  3. Wavin

    163,000+reach across the #PipeUp series

    A plumber survey turned into a filmed series and social edits.

    See the social work

AI, with a person responsible

Every AI-assisted draft is checked by a specialist before it goes anywhere

They check the accuracy, the sources, the rights and whether it fits the brief. Here’s what that looks like on a product page.

AI-assisted first draftProduct page

Triple-glazed units

Our triple-glazed units are the most energy-efficient on the market rated to a U-value of 0.6 W/m²K.

Tested to BS EN 1279, with a ten-year guarantee on the seal.

Perfect for any home. Made for new builds, and for replacing windows in older homes where noise and heat loss matter.

Signed off by a content specialist

no evidence, so it’s cutchecked against the test certificatesays who it’s actually for
A colleague presenting a session on AI to the Purplex Employee Summit, August 2026

The Future of Marketing Employee Summit

In August 2026 every team brought its ideas about AI, automation and client delivery to our first Employee Summit. The ideas worth keeping are tested by the specialists who’d use them before they reach client work.

Meet the team

Not sure which tools are worth it?

Tell us what you’re trying to improve and what you use now. We’ll tell you what we’d keep, what we’d change and who would check it.

Talk to the team01934 808132