Manufacturer
Crittall Windows
A full redesign with separate routes for homeowners and for commercial projects, so the website could carry a national strategy aimed at both.
Read the Crittall story
Websites & technology.
Websites and connected systems that help customers decide, enquire and buy. Designed around your business and the people using them.
Websites, and the systems behind them
Customers judge your business on the pages they can see. Your team lives with everything underneath: the enquiry that needs an owner, the booking that has to reach the diary, the order somebody has to fulfil.
Plenty of website projects only design the top half. We design and build both, and the lists below show where each of our services does its work.
A resin driveway installer’s website. One visit at 9:12 creates three jobs inside the business: a new enquiry assigned to a salesperson, a survey booked into the surveyor’s calendar and a deposit recorded in accounts.
What your customers see
Web design & development
The pages customers use to judge your business, written, designed and built around the decision they’re making.
UX & landing pages
The ways in: campaign pages and enquiry routes that answer the visitor’s next question before they leave.
Ecommerce
Choosing, booking and paying online, with prices and availability your business can honour.
What your team relies on
CRM & lead management
Where an enquiry goes next: an owner, a next action and a record of what happened to it.
Web apps, portals & integrations
The connections that stop an order being typed into three systems, and the tools your customers or colleagues log in to.
Website support & optimisation
Updates, fixes and planned improvements, with a straight answer to who looks after what.
LeadTracker
Our sales and marketing platform for enquiries, follow-up and pipeline.
Websites for manufacturers, installers and service businesses
A steel window manufacturer, a Greater Manchester installer, a skip hire firm and a hardware distributor need very different websites. Here’s what each one had to do.
Home improvement installer
Droylsden Glass
A mobile-friendly website built to turn visitors into enquiries, followed by search, paid campaigns, reviews and awards.
+396%more verified contact forms than in the partnership’s first month
Read the Droylsden Glass story
Skip hire and waste management
Towens
Skip selection, booking and payment online, connected to the CRM, so builders and homeowners can order at any hour and the yard gets what it needs.
See how the Towens ordering works
Technical hardware supplier
Caldwell
A technical range organised so a buyer can find the right product, check it suits the application and get an answer to the question that’s left.
Read the Caldwell storyWhat to fix before you rebuild
A website that isn’t working isn’t always a website that needs replacing. A missing product explanation needs different work from an order that gets retyped into another system, and both cost less to fix than a rebuild. Start with where customers or your staff get stuck.
Customers can’t find the right product, or ring up to ask what you sell.
A clearer product structure and page designPaid traffic lands on the homepage and leaves.
A landing page that answers the advertCustomers want to book or pay when your office is closed.
Online booking, ordering and paymentEnquiries sit in an inbox until somebody notices them.
Routing, ownership and follow-upThe same order gets typed into three different systems.
A connection between themNobody’s sure who looks after the website, or what it runs on.
A support agreement and a proper handover
Questions about websites and technology
If your question isn’t here, call 01934 808132 or email [email protected].
Do we need a new website, or can you improve the one we have?
Often the one you have. We start with where customers and staff get stuck. A clearer product structure, a better landing page or a connection between two systems can cost far less than a rebuild and arrive sooner. If the platform can’t support what the business needs, we’ll say so and explain why.
Can you work with our existing systems?
Usually. We check which systems hold your products, customers and orders, what they can share and how reliable that information is. Some connections are simple and some need a different approach. You’ll know which before the build is agreed.
Who owns the website when it’s finished?
Ownership is set out in the proposal: who holds the domain, hosting, licences and accounts, and what documentation you receive. We recommend your business keeps control of its own domain and accounts, whoever supports the site later.
Can you take on a website someone else built?
Yes. We review what’s there first, including the platform, plugins, hosting and access, then give you a plain account of what needs attention, what can stay and what a handover needs.
How long does a website project take?
It depends on the size of the site, the content and the systems it connects to. A focused landing page is a much shorter job than a technical site with integrations. The proposal sets out the stages, milestones and what we need from your team, so the timeline is one both sides can hold to.
Find out where your website is losing people.
Free website review
Find out where your website loses the people it should be winning.
- Whether your main pages answer what customers need to know
- How your work, products and evidence come across
- The journeys from finding a product or service to asking for a quote
Talk to a specialist
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
Tell us about your digital project.
What should your website or system help people do? We’ll discuss the design, technology and connections needed to make it work.
01934 808132[email protected]