Arrival
Check that the page answers the search or campaign promise that brought the customer to it.
Improve digital revenue & conversion
Find out what stops customers buying, booking or enquiring on your website, and which changes are worth making. The review follows the customer’s task through to the team handling the response.
People visit the site but struggle to buy, book or make a useful enquiry.
The requirement may be a clearer product explanation, a better enquiry route or a connected booking and checkout process. We follow the customer’s task through to the business response before recommending what to improve or build.
Work through the briefReview website conversion and the sales handover
A customer who leaves a website may be confused about the offer, unable to complete the task or simply looking for information at that stage. The numbers alone don’t settle which explanation is right. We review the experience alongside the evidence and the questions reaching your team.
Following the customer’s task
The task sets the requirements. Booking a skip, buying a product and asking about a technical project involve different information and different responsibilities inside the business. We follow that journey from arrival through completion and handover.
That gives us a basis for recommending improvements to content, forms, checkout or systems. An existing site may need focused changes; a more substantial limitation may call for new development. The recommendation should explain which problem the work will solve.
A useful review follows the whole transaction
Decision
Look for the information needed to assess suitability, understand the offer and choose the next step.
Completion
Work through the form, booking or checkout on the devices customers use and examine where they hesitate.
Handover
Check that the information reaches the right people or systems so the business can respond or fulfil the order.
Towens: online skip booking and CRM integration
Online bookingCRM
£86,000+online skip sales in the first six months
Towens needed a clearer brand and a practical way for customers to book skips online. Purplex developed a colour-coded identity and a booking journey connected to its CRM.
The booking experience had to make sense to the customer and connect with the way the business handled the order. That’s why conversion work extends into the information and systems behind a website.
Choosing the measure for the task
We establish those requirements with your team and agree how improvement will be judged. A completed task, a suitable enquiry and an online sale are useful measures for different journeys; the reporting should make the distinction clear.
“Partnering with Purplex has been a good call.”
Find out where your enquiries are leaking.
Free marketing review
A specialist looks at how your marketing brings in enquiries and shows you where they’re leaking.
- The route from your website to an enquiry, on mobile and desktop
- How customers find you in search, and who they find instead
- What your campaigns, social and email are bringing in
Talk to a specialist
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
Tell us about your website and conversion priorities.
Share your website and the result you’d like to improve. We can look at what happens between a visit and an enquiry, booking or purchase.
01934 808132[email protected]