Online skip booking and website design for Towens
Towens gave builders and homeowners a way to choose, book and pay for a skip online. The booking journey connected to its CRM, while the wider website made its waste-management services easier to find. Online skip-hire sales exceeded £86,000 in the first six months.
online skip-hire sales
Online skip-hire sales in the first six months after launch.
Brand and website navigation.
Towens offers a range of waste-management services. The website needed to make those services understandable while giving skip-hire customers a direct route to the job they wanted to complete.
We refreshed the brand and used service colour-coding to help visitors find their way. The responsive website brought that clearer presentation together with an ecommerce journey customers could use on different devices.
Online booking, payment and CRM integration.
The booking and payment journey connected to Towens' CRM, supporting the internal handover after an online order.
SEO supported the new website by helping people looking for Towens’ services find it. Customers who wanted skip hire could move into booking; visitors with a different waste-management requirement still had a route to ask the business for help.
The task the website had to complete
- Choose
- Find skip hire within a broader waste-management offer.
- Book and pay
- Complete the booking and payment online.
- Fulfil
- Connect the order with the business through its CRM.
Online sales and website enquiries.
The website generated more than £86,000 in skip-hire sales in its first six months. Within five months of joining Purplex, Towens also recorded 19% more organic traffic and 64% more form submissions.
Towens: organic traffic and website enquiries
Within five months of joining Purplex.
Over the same five-month period.
These are separate measures from the six-month online-sales result.
“Partnering with Purplex has been a good call.”
Find out where your website loses people.
Free website review
Find out where your website loses the people it should be winning.
- Whether your main pages answer what customers need to know
- How your work, products and evidence come across
- The journeys from finding a product or service to asking for a quote
Talk to a specialist
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
What should change for your business?
Could customers buy or book your service online? Explain the transaction and the practical rules behind it, from availability to fulfilment.
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