Research and advice to decide where to compete, what to invest in and how to deliver. Grounded in your market and your business.
A growth ambition becomes more useful when the business can say where it expects progress to come from. Entering a market, winning more valuable projects, strengthening a trade network and developing existing customers each place different demands on the offer and the team. We work through those choices with you before recommending the marketing activity.
Before approving the activity, you need to know which customers to pursue, why they would choose you, what the business must be ready to deliver and what it can afford to commit. Research and sector experience help answer those questions. The plan then sets priorities, responsibilities and measures, including what can wait.
Each service starts from a different business question.
Marketing strategy & consultancyMore activity is an expensive answer to an unclear problem.Business priorities, marketing investment and delivery plans.
Market research & customer insightYour sales team hears objections. Research can show what sits behind them.Customer interviews, surveys and market analysis.
Brand strategy & positioningA point of difference needs to matter to the buyer.Audience research, positioning and sales messaging.
Campaign planningA launch date isn’t a launch plan.Audience, production, launch and measurement planning.
Lead generation strategyAn impressive lead count can hide an expensive problem.Audience targeting, enquiry qualification and sales follow-up.
Sales & marketing alignmentMarketing can’t learn from outcomes it never sees.Shared lead definitions, handovers and sales feedback.Each service page includes client work: who it was for, what we did and what happened next.
A marketing review and the year’s plan, presented to its Managing Committee.Marketing strategy & consultancy
Räum and Infinity: product brands developed during more than a decade together.Brand strategy & positioning
A steel-window launch planned as teaser, reveal and response, with 397 new leads.Campaign planning
Eight years of lead generation, and its sales manager’s view of the results.Sales & marketing alignmentThe way advice is delivered needs to fit the people who will use it. Your marketing team may value an independent review or senior support with a difficult decision. You may also need specialists to carry out part of the plan, or a wider Purplex partnership. We agree those responsibilities with you.
Sales Director Ed Frater explains how we shape that support around the business. We start with your ambition and the team you have, then identify where additional expertise will make a useful contribution. The plan and delivery arrangements develop from that understanding.
Strategic consultancyCustomer and market researchPlan a coordinated campaign
If your question isn’t here, call 01934 808132 or email [email protected].
It starts with the business priority and the information you already have: plans, performance reports, customer knowledge and sales feedback. We agree what the work must answer, then develop the review, the recommendations and a delivery plan your team can act on.
No. A defined consultancy engagement can finish with recommendations and a practical handover for your own team. You can decide separately whether Purplex should deliver any part of it.
Yes. Your team may want an independent review, senior support with a difficult decision or specialists for part of the plan. We agree those responsibilities with you at the start, so everyone knows who’s doing what.
With the business priority. Tell us what you’re trying to change, whether that’s entering a market, winning more valuable work or getting more from the budget, and we’ll suggest which piece of work answers it first. The free marketing review is a straightforward first step.
A specialist looks at how your marketing brings in enquiries and shows you where they’re leaking.
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
If you’re weighing up where to invest or what to change, we can help you work through the options.
01934 808132[email protected]