Home improvement marketing

More enquiries only help if they’re for work you want, in the area you cover, from homeowners who are ready to buy. We build the brand, local search and paid campaigns around the projects your business does best.

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A specialist replies within one working day.

Spend the budget on enquiries worth a visit

A cheap lead that’s out of area, after a repair or nowhere near your prices still costs a surveyor’s afternoon. Trace every enquiry to the campaign that brought it and see which ones became surveys and sales.

Then move the budget towards the work you want more of.

Aldersley Joinery enquiries, October

All enquiriesSurveys bookedOutside area

Ref	Area	Project	Budget	Came from	Status
1041	CM3	Orangery	£40k+	Search, orangeries	Survey booked
1042	CM2	8 sash windows	£15–25k	Organic, sash windows	Survey booked
1043	CM9	Bifold doors	£10–15k	Search, bifold doors	Quote sent
1044	SS1	Front door	£3–5k	Social, front doors	Call back
1045	E17	Window repair	n/a	Search, broad match	Outside area
1046	RM1	Window repair	n/a	Display	Not suitable

An enquiry report for a home improvement company. A table lists six enquiries with their area, project, budget, the campaign they came from and their status: two surveys booked, a quote sent, a call back, one outside the area and one not suitable. A side panel compares campaigns by how many enquiries became surveys, showing the orangery search campaign converting far better than broad-match search.

A brick house with Lomax + Wood timber sash windows, filmed from the air by Purplex

Lomax + Wood: 75% lower cost per acquisition

Lomax + Wood makes premium timber windows and doors, so a click from someone after cheap replacements costs money and wastes a salesperson’s time. We rebuilt its Google Ads account around buying intent.

Irrelevant targeting went, keywords and match types were tightened, negative lists grew and unfocused Performance Max activity was paused. More of the budget now goes on the searches that fit.

lower Google Ads cost per acquisition: 75%
cost per acquisition, down from £269.29: £68.61

Read the Lomax + Wood story How we run Google Ads

Marketing for home improvement businesses

Questions about home improvement marketing

If your question isn’t here, call 01934 808132 or email [email protected].

How do you get better home improvement leads, not just more?

Decide which jobs you want, where and at what value, then build every campaign around them. Limit adverts to the areas you cover, write them for the projects you want and track each enquiry to a survey and a sale, so the budget follows the work that pays.

Is Google Ads worth it for a home improvement business?

It can be, if the account is built around buying intent and watched closely. For Lomax + Wood, removing irrelevant targeting cut the Google Ads cost per acquisition from £269.29 to £68.61.

Should we advertise on Facebook and Instagram?

Often, yes. Social reaches homeowners before they start searching, and photographs of your own finished jobs do well there. It works best alongside search, not instead of it.

How soon will we see results?

Paid search can bring enquiries within weeks. SEO, reviews and reputation take months and keep paying back. Most plans use both, so there are enquiries now while the longer-term work builds.

Find out where your enquiries are leaking.

Free marketing review

A specialist looks at how your marketing brings in enquiries and shows you where they’re leaking.

The route from your website to an enquiry, on mobile and desktop
How customers find you in search, and who they find instead
What your campaigns, social and email are bringing in

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Talk to a specialist

Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.

01934 808132 [email protected]

A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.

Send us your brief

Plan your home improvement marketing.

Let us know what you sell, where you work and which enquiries you want more of. We can discuss the marketing that would support your team.

Prefer a conversation?01934 808132 [email protected]

Home Improvement