Win enquiries that match the work you want and can deliver. Plan the audience, offer and response with your sales team, then use qualification and sales outcomes to guide the next investment.
An impressive lead count can hide an expensive problem. Wrong locations, unsuitable projects and weak intent consume sales time. We look beyond the form submission to qualification, appointment, quotation and sale, using the information your business can reliably capture.
Each stage tells someone something useful. Marketing can act on a wrong location or a product mismatch. Sales can act on a slow response. Both need the reason recorded, because a label like “poor lead” gives nobody much to work with.
Per 100 enquiries
In 2013 Dekko was selected as a launch partner for Residence Collection 9, a premium uPVC system for the high-end residential market. Its directors wanted to reach 100 window sales a week.
Purplex developed a targeted email campaign using industry information from our sister company, Insight Data. It generated 150 high-quality leads. The figure that mattered came later: Dekko tracked the repeat custom from that campaign over the following years and attributed £1.5 million in revenue to it.
DW Windows sells windows, doors, conservatories, orangeries and replacement roofs across the West Midlands. In a competitive local market, appearing in more searches would only take the business so far. It needed visibility for the products and locations that could bring worthwhile enquiries.
Local search work prioritised DW’s most profitable products and the areas it served, alongside a website rebuild and a review of paid advertising.
Since appointing Purplex our online presence has rocketed and it’s all down to the digital marketing strategy that Purplex have implemented over the last couple of years.
Not every customer is ready to request a quotation on the first visit. The channel choice depends on how demand develops, and the next step should suit someone who’s interested but can’t yet brief a quotation.
Paid social and display introduce a product people haven’t yet considered.
Next stepA product question or brochureContent, reviews and customer evidence help people compare and gain confidence.
Next stepAn estimate or a showroom visitSearch meets a requirement the customer already has.
Next stepAn appointment or quotationWe define the target customers, offer, channels, response journey and measures, with the handover into sales considered from the start. Channel management and creative delivery can follow through Purplex’s specialists, or the plan can guide your existing team. The scope makes that responsibility clear.
If your question isn’t here, call 01934 808132 or email [email protected].
We can agree objectives and develop forecasts from the offer, budget, market and evidence available. Those assumptions need to be clear and reviewed as the strategy develops. A previous client's result is a useful example, but it can’t establish a guaranteed volume for your business.
The one your business agrees on. We define it with your sales team: the customers, project types, service area and minimum information that make an enquiry worth a response. That definition then shapes the targeting and the reporting.
It helps a great deal. Even a simple record of which enquiries became appointments, quotations and orders shows which sources produce work. We agree what’s practical to record, and customer details stay in your own systems.
A specialist looks at how your marketing brings in enquiries and shows you where they’re leaking.
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
Tell us which customers or projects you’d like more of. We’ll look at how marketing and enquiry handling can help you reach them.
01934 808132[email protected]We define the target customers, offer, channels, response journey and measures, with the handover into sales considered from the start. Channel management and creative delivery can follow through Purplex’s specialists, or the plan can guide your existing team. The scope makes that responsibility clear.
We can agree objectives and develop forecasts from the offer, budget, market and evidence available. Those assumptions need to be clear and reviewed as the strategy develops. A previous client's result is a useful example, but it can’t establish a guaranteed volume for your business.