SEO and lead-generation guides

Help customers find the information they need, then understand what happens when they enquire. The guidance covers SEO and AI search for technical products, then lead quality, acquisition costs and sales follow-up.

Enquiry quality
Cost per opportunity
Sales follow-up

Updated guide · 22 September 2026

Lead generation: enquiry quality, acquisition cost and follow-up

Use a sample of enquiries to review fit, campaign cost and sales follow-up, then agree where a change would help.

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Technical foundations
Useful expertise
Search visibility

Guide · 22 September 2026

SEO and AI search for technical products and specialist services

Help technical buyers establish suitability, examine evidence and reach the right contact through useful search content.

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Find out where your enquiries are leaking.

Free marketing review

A specialist looks at how your marketing brings in enquiries and shows you where they’re leaking.

The route from your website to an enquiry, on mobile and desktop
How customers find you in search, and who they find instead
What your campaigns, social and email are bringing in

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Talk to a specialist

Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.

01934 808132 [email protected]

A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.

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What should change for your business?

Give us the business objective and what needs to change.

01934 808132 [email protected]