Website design, film and photography for Lightfoot
Lightfoot's website let homeowners examine completed Crittall installations, explore an indicative cost and request a project quotation. Original film and photography showed the work, while separate estimator and quotation routes served customers at different stages of their decision.
of all leads came through the website
The website generated 45% of all leads after launch, within the wider digital strategy.
Website design, film and photography.
Replacing windows or planning an extension is a significant purchase. A homeowner wants to see the installer’s work before discussing their own project. For Lightfoot, that made completed Crittall installations an important part of the website’s content and design.
A new website, commissioned film and original photography created a consistent presentation of the business. The design gave the work room while keeping the enquiry journey clear.
Separate estimator and quotation journeys.
Visitors ready to discuss a defined project could request a quotation directly. Those still assessing cost could use Lightfoot’s instant indicative estimator first. Providing both routes gave customers a useful next step at different stages of their decision.
Explore an indicative cost
The estimator helps a customer understand what a project might involve before discussing the detail.
Request a quotation
A direct enquiry gives someone with a defined project a route to the Lightfoot team.
SEO, paid search and social marketing.
Technical SEO, paid search, social management and targeted social advertising supported the website. The site became the source of 45% of all Lightfoot leads.
Facebook generated 343 leads between April and November 2025 and accounted for 10% of all leads. The website and social figures describe separate enquiry routes within the wider digital strategy.
“The statistics far outweigh our previous performance in these areas.”
Find out where your enquiries are leaking.
Free marketing review
A specialist looks at how your marketing brings in enquiries and shows you where they’re leaking.
- The route from your website to an enquiry, on mobile and desktop
- How customers find you in search, and who they find instead
- What your campaigns, social and email are bringing in
Talk to a specialist
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
What should change for your business?
If your website doesn’t show the quality of your work, we can discuss how better presentation and a clearer enquiry process could help.
01934 808132[email protected]Next case study
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