Newton’s technical website and marketing strategy
Newton's customers needed to move between waterproofing products, technical guidance and training without losing the detail. A 550-page website organised that material, supported by search, PR and email. Vetted contact forms increased 54% over the 12-month integrated strategy.
vetted website contact forms
Results from a 12-month website and integrated marketing strategy. Organic traffic also increased 39%.
Organising a 550-page technical website.
A professional looking for a product may also need technical guidance or training. With Newton’s breadth of information, the relationships between those pages mattered as much as the pages themselves. Organising them was a central part of the website brief.
The 550-page build brought product information, technical knowledge and training into a planned structure. Visitors could begin with the subject they needed and follow the relevant information, while the detailed material remained available to those who needed it.
Product information, guidance and training
Products and systems
Technical knowledge
Training and professional development
Search, PR and email performance.
SEO, PPC refinement, PR and email supported the website. The disciplines had different roles, but they worked around the same specialist business and the questions its audiences needed answered.
Over the integrated 12-month strategy, Newton recorded 54% more vetted website contact forms, 39% more organic traffic and 47% more direct traffic.
Newton’s experience of working with Purplex.
James Hughes discusses Newton’s experience of working with Purplex in the client film. Hear his account alongside the website work and results from the integrated strategy.
Find out where your enquiries are leaking.
Free marketing review
A specialist looks at how your marketing brings in enquiries and shows you where they’re leaking.
- The route from your website to an enquiry, on mobile and desktop
- How customers find you in search, and who they find instead
- What your campaigns, social and email are bringing in
Talk to a specialist
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
What should change for your business?
Tell us what customers struggle to find on your website. We can help organise a technical range around the people using it.
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