Website, SEO and trade PR for Aquarian
Architects, contractors and developers needed a clearer way to assess Aquarian's cladding products and experience. A new website, search research and trade PR made that knowledge easier to find. Organic traffic increased 41% in the strategy's first nine months.
organic traffic
In the first nine months of the strategy. Website, search and PR formed the wider engagement.
Website design and SEO research.
We designed a new website around Aquarian’s existing brand identity, with a clearer user experience and stronger presentation of the offer. The site needed to help professional buyers understand the business and find information relevant to their projects.
Competitor analysis and keyword research informed the SEO strategy, identifying the searches and content opportunities that could bring relevant traffic to the site.
Trade PR and award recognition.
The PR strategy developed Aquarian’s visibility through online and print coverage, alongside award entries that made a case for the business. Its technical knowledge and project experience gave that activity substance.
Aquarian won Business of the Year at the Business Leader Awards. The award and technical coverage gave prospective customers further evidence of the business alongside the product and project information on its website.
Organic traffic and search rankings.
Organic traffic increased 41% in the first nine months. Aquarian also recorded a 200% increase in target keywords appearing in Google’s top three positions.
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01934 808132[email protected]Next case study
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