Product marketing and trade communications for Caldwell
Customers needed to understand Caldwell's hardware range and the international business behind it. The website, technical content and sales literature organised the product information; branding, PR and events supported the group's wider recognition.
year-on-year growth in key business areas
Across Caldwell’s key business areas, with the website, brand material, PR and events working as one.
Product information and sales literature.
Caldwell’s technical range needed careful organisation. The responsive website brought product navigation, technical copy, photography and video together so buyers could find and assess the right information.
The technical detail also had to be usable in sales meetings and at exhibitions. Product literature carried the range, photography and information into those conversations, with a consistent identity across print and the website.
Communicating Caldwell’s wider business.
The work also supported Caldwell’s international positioning through branding and PR. Events, parliamentary visits and communications around its core values gave the market a broader view of the group.
Business growth and market visibility.
Caldwell reported 40% year-on-year growth in key areas of its business after appointing Purplex. LinkedIn followers increased 31% over nine months.
“they have integrated video, events and parliamentary visits to help us win more customers and build our brand.”
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- The route from your website to an enquiry, on mobile and desktop
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