Brand, PR and digital marketing for Almeda
Following a leadership change, Almeda wanted to become better known in the South West and nationally. Brand, website, PR and digital work explained its capabilities to prospective facilities clients, while award entries brought attention to its business achievements.
year-on-year turnover growth
Year-on-year turnover growth during the integrated marketing strategy, covering PR, brand and digital activity.
Communications through a business transition.
The work covered Almeda's identity, website, PR and social activity. Prospective clients could see what the facilities business offered and how it was developing under new leadership.
PR and business awards.
Awards provided a way to make the business case visible. Purplex prepared Almeda’s successful entry for the 2016 IoD Corporate Social Responsibility Award.
The wider partnership supported eight major national awards over three years. Those entries drew on Almeda’s own business achievements, giving the PR strategy specific stories to communicate over the course of the relationship.
Commercial growth and recognition.
Almeda reported 28% year-on-year turnover growth and more than ten new major contracts annually in its published account of the partnership. Brady George described the PR campaign as helping the business become better recognised and win more customers.
“The PR campaign has been incredibly effective.”
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