Google Ads leads and website enquiries for Plasloc
Construction buyers needed to assess Plasloc's hoarding systems and reach the right enquiry route. Website work, search, advertising, PR and LinkedIn supported that journey. Google Ads leads increased 74% while cost per lead fell 27%.
Google Ads leads
Google Ads leads increased 74%, while cost per lead fell 27%.
Installation footage from Plasloc’s own website.
Product positioning and website content.
Construction buyers assessing a hoarding system need to understand whether it suits their requirement before contacting a supplier. The website had to explain Plasloc’s offer clearly enough to support that first assessment and make an enquiry straightforward.
A conversion-focused website and targeted search strategy worked alongside PR and social activity to bring that offer to the right audience.
Paid search leads and cost per lead.
The Google Ads strategy generated 74% more leads while reducing cost per lead by 27%. This was a practical improvement in both response and acquisition efficiency.
The Plas-Shop storefront, from the wider Plasloc website strategy.
Organic traffic and website enquiries.
The wider strategy recorded 74% more organic traffic and 28% more vetted website contact forms. It also built more than 8,000 targeted LinkedIn connections over 24 months. These measures describe different parts of the acquisition work.
Plasloc: paid search, organic traffic and enquiries
With 27% lower cost per lead.
A separate search measure.
Reported website response.
Results across paid search, organic traffic and vetted website enquiries.
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