Website, search and reputation work for Droylsden Glass
Droylsden Glass wanted more Greater Manchester customers to find the business and enquire. From 2018, its website, search and paid campaigns developed alongside reviews, awards and communications that helped homeowners assess the installer.
verified website contact forms
Comparing the same month in 2023 with the first full month of the partnership in 2018.
A stronger digital presence for a local installer
The brief combined greater local awareness with a website that could generate more enquiries. Customers needed to explore the range, understand the company and contact Droylsden from a mobile as well as a desktop.
We developed a mobile-friendly website and updated the SEO strategy around it. Customers could explore the products, learn about the company and get in touch from the same visit. The search work then helped more people discover that information.
Paid campaigns, social activity and reputation
Google Ads helped reach people searching for the products Droylsden supplied, while social-media activity gave the business opportunities to be seen and remembered. We managed these alongside the website and SEO so that each had a role in attracting prospective customers.
The work also included award entries and responses to reviews. Choosing an installer is a significant decision, and what other people say about a business can matter as much as what it says about itself. Industry recognition added to the evidence customers could consider when looking at Droylsden.
Website enquiries, traffic and social growth
In the same month in 2023, verified website contact forms were 396% higher and organic website sessions were 234% higher than in the first full month of the partnership, which began in 2018. Direct website sessions increased by 108% on the same basis.
The social results cover the wider relationship: Instagram followers increased by 593% and Facebook followers by 447% since the partnership began. The website, acquisition channels and reputation activity supported a business that wanted both more enquiries and stronger recognition in its market.
Droylsden Glass: published results
Swipe or scroll across to see the reporting periods.
| Measure | Result | Period |
|---|---|---|
| Verified website contact forms | +396% | Comparing the same month in 2023 with the first full month of the partnership in 2018 |
| Organic website sessions | +234% | Same month in 2023 versus the first full partnership month |
| Direct website sessions | +108% | Same month in 2023 versus the first full partnership month |
| Instagram followers | +593% | Since the partnership began in 2018 |
| Facebook followers | +447% | Since the partnership began in 2018 |
“The team really understood not just our business objectives but also knew how to help us achieve them.”
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