Social media and trade marketing for DEKS
Ollie Janes was managing DEKS’s social media alongside his responsibilities as managing director. He needed people who understood the trade audience and could take the day-to-day work on. The relationship began there and developed into broader marketing support as the business grew.
business growth in the first year
Business growth in the first year of the integrated Purplex partnership.
Social media support for a busy manufacturer.
DEKS manufactures and distributes roofing, drainage, solar and plumbing solutions. Its customers include merchants and installers, so the marketing needed to understand both the products and the trade relationships around them.
We began by managing the social channels and producing creative content, giving the business a more consistent presence while taking day-to-day pressure off Ollie. Support also extended to his personal social presence and industry profile.
Trade campaigns, creative and email marketing.
The relationship grew into consultancy, digital advertising, email and creative work. The aim was to strengthen awareness and influence buying decisions across the B2B customer base.
DEKS’s roofing, drainage, solar and plumbing products needed regular trade communication. Dedicated creative, email and advertising support gave the business more capacity to keep that work moving as the scope grew.
First-year growth and a wider agency partnership.
DEKS reported 40% business growth in the first year of the partnership. The support developed from social media into consultancy, creative, email and digital advertising.
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01934 808132[email protected]Next case study
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