Sustained enquiry growth for Emerald Windows and Doors
Emerald's website needed to produce a steadier flow of home-improvement enquiries. A review of the customer journey informed the redesign, followed by continuing content and search work. Leads increased 111% over five years, with more than 75 a month on average.
leads over five years
Lead growth over five years of website, content and search activity.
Customer research and website redesign.
The UX review examined whether homeowners could understand the offer, assess Emerald and make contact about a project. Its recommendations set the priorities for the redesign.
Ongoing content and search development.
After the redesign, content and organic search remained part of the strategy. The aim was to keep improving how relevant homeowners discovered Emerald and the information available when they reached the site.
This was sustained work over a five-year period. Emerald recorded a 111% increase in leads and averaged more than 75 leads per month.
Five years of lead growth.
Marketing Manager Shauna Brett described consistently securing new leads each month. The relationship combined the initial website improvement with the ongoing work needed to keep attracting suitable interest.
“we’ve consistently secured new leads every month.”
Find out where visitors give up.
Free conversion review
Find where visitors give up before they enquire.
- The route from landing on your site to sending an enquiry, on mobile
- The questions your pages leave unanswered
- Your forms, phone numbers and calls to action
Talk to a specialist
Tell us what you need and where it’s stuck. We’ll come back to you within one working day with the right person for the job.
A specialist replies within one working day. You’ll hear from someone who knows construction, building products and home improvement.
What should change for your business?
Tell us where you install and which products or projects you want to promote. We can discuss a strategy suited to your business.
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