More than 870 leads in a month for Homestyle Windows
Homestyle Windows needed a stronger paid media strategy to reach homeowners across South East England. Since Purplex took responsibility for its paid social, the installer has achieved more than 500 leads a month, beating its monthly lead target by 75%.
leads in a single month
Paid social for a home improvement installer, beating the monthly lead target by 75%.
A paid media plan for homeowners in the South East
Homestyle Windows is a retail window and door installer with ambitious plans for growth. To reach them, it needed a stronger paid media strategy that would bring in more high-quality leads.
Working closely with the Homestyle team, Purplex created a paid media plan aimed at affluent homeowners across South East England, with creative designed for the social feeds those homeowners use.
Every lead followed through
As a Purplex paid media customer, Homestyle Windows also had access to a lead nurturing tool developed by our in-house funnel strategists.
It let the team manage its sales funnel and analyse the results of each targeted social media campaign.
More leads at a lower cost, even in a quiet season
Since Purplex took responsibility for the paid media plan, Homestyle Windows has achieved more than 500 leads a month, beating its monthly lead target by 75%. In August 2024, traditionally a quiet time of year, it reached nearly 900.
The average cost per lead fell by 33%, and Homestyle recorded its best sales in what are usually its quietest periods.
Homestyle Windows: published results
Swipe or scroll across to see the reporting periods.
| Measure | Result | Period |
|---|---|---|
| Leads in a single month | 870+ | Best month reported |
| Leads per month | 500+ | Since Purplex took on paid media |
| Average cost per lead | 33% lower | Since Purplex took on paid media |
| Monthly lead target | Beaten by 75% | Since Purplex took on paid media |
“I cannot recommend Purplex enough! Since we started working with them, our marketing efforts have transformed dramatically.”
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