A website health check that more than doubled EYG’s keyword performance
EYG, one of the North’s leading home-improvement specialists, asked Eurocell for help when its online performance slowed after the lockdown boom. Purplex’s website and digital health check set out the fixes. Three months later, keywords ranking in Google’s top five had risen from 840 to 1,421.
keyword performance across all positions
August to November 2023, after a website health check carried out with Eurocell.
A decline the market had hidden
EYG has more than 50 years’ experience making and installing windows, doors, conservatories, orangeries and garden rooms across the North. After the lockdown boom its online performance slowed, and it approached Eurocell for support.
Our analysis showed the website’s performance had been declining steadily since July 2021. Buoyant market conditions had masked it, so it hadn’t been addressed.
Developers, SEO specialists and UX designers, together
Our web developers, SEO specialists and user-experience designers analysed the site together to find the issues and what could be done about them.
We presented the report to key members of the EYG team in August 2023, and the recommended changes were put in place shortly afterwards.
Charts shown through December, the month after the recorded peak.Original reports: AugustNovember
The rankings recovered within three months
In August 2023 EYG ranked for 840 keywords in positions one to five on Google, and 605 in positions six to ten. By November, after the changes, those figures were 1,421 and 1,071.
That’s a 69% increase in the top five, 77% in positions six to ten, and a 101% increase in keyword performance across all positions.
EYG: published results
Swipe or scroll across to see the reporting periods.
| Measure | Result | Period |
|---|---|---|
| Keywords in Google positions 1–5 | 840 → 1,421 | August to November 2023 |
| Keywords in positions 6–10 | 605 → 1,071 | August to November 2023 |
| Keyword performance, all positions | +101% | August to November 2023 |
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